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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Healthier Soils and Stronger Herds
Effective land stewardship requires an understanding of how each decision affects forage growth, cattle performance and long-term stocking rates. When land is the foundation of the business, producers are more likely to invest time and resources into managing it intentionally.
Smitty’s Service on CAB Board
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Zybach Angus Receives Certified Angus Beef Progressive Partner Award
Steve Zybach’s vision for smaller Angus producers to get more value for their calves through feeder calf sales with value-added programs led him to be recognized as the 2025 CAB Progressive Partner.
Cross Cattle Company earns Certified Angus Beef Canadian Commitment to Excellence award
Using disciplined breeding, genetics and hands-on management to raise Angus cattle that consistently hit high standards, Cross Cattle Company’s focus on quality earned them the 2025 Canadian Commitment to Excellence award.
Willis Ranch Earns Commercial Commitment to Excellence Award
Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
CAB Insider
Seasonal Demand Shifts Carcass Values
January often presents the lowest beef demand, while February likely vies second. Also, we see a shift in consumer preference away from holiday middle meat roasts toward end cuts for “comfort food” meals.
Price Speaks Volumes
While the tightest fed cattle supplies in the cycle are projected this year, consumer demand has issued directional support that tight supplies do not necessitate narrowing of price differentiation for quality.
Behind the Brand
From Decline to Dominance
Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.
Smitty’s Service on CAB Board
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Success Stories
An Unforgiving Land
What makes a ranch sustainable? To Jon, it’s simple: the same family, ranching on the same land, for the last 140 years. The Means family never could have done that without sustainability. Responsible usage of water, caring for the land and its wildlife, and destocking their herd while the land recovers from drought.
Double Down on Angus
South of Calgary, Alberta, brothers Austin and Malcolm Cross carry on a century-old family history. Their great-great-grandfather staked his future on this land. Today, the Cross brothers are building one of their own—with Angus cattle that not only perform in the harsh environment but consistently meet the highest standards for beef quality.
A Means to an End
For Willis Ranch, the best Angus cattle thrive in the high desert and produce calves that can become productive replacement females or high-quality carcasses. Every year, calves are better because of their investment in tools like GeneMax and AngusLink. But behind it all is one man’s perfectionist mindset that keeps the entire family moving in the same direction.
Consumer Connection
Sustainability Cents
Sustainability is an all-encompassing term for social, environmental and economic business needs. The popular, updated term describes many of the same best practices cattlemen have put to work for generations.
Driving Demand: International
Selling U.S. beef to buyers in other countries means carefully maintained contacts and planning to avoid sea squalls. Adding COVID to that scene creates a perfect storm that can wreck the best plans. For those skilled in navigating the waters, however, it’s just another day on the boat.
Driving Demand: Foodservice
“What costs most for a restaurant isn’t the meat, but an empty seat.” That statement resonates even more after rounding a year of a pandemic. But before COVID-19 shutdowns and meat shortages, serving CAB was about competitive advantages and so much more. Loyalty breeds loyalty, creating a demand not only for the product, but the company.