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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

The Angus Argument

There’s no denying CAB has helped dramatically expand the market share for registered Angus genetics. Arguably, that success has encouraged several other breeds to adopt a black hide color by incorporating registered Angus genetics into their breeding programs and registries.

Working in Balance

Cattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.

From Decline to Dominance

Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.

Healthier Soils and Stronger Herds

Effective land stewardship requires an understanding of how each decision affects forage growth, cattle performance and long-term stocking rates. When land is the foundation of the business, producers are more likely to invest time and resources into managing it intentionally.

Latest Headlines

Customer First Mentality

When potential buyers fill the Connealy Angus sale barn, they’re not just there for the genetics but the customer service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Certified Angus Beef Seedstock Commitment to Excellence award.

From Modest Beginnings to Excellence

Gilchrist Farm recently received the 2024 Certified Angus Beef Canadian Commitment to Excellence award. This prestigious honor recognizes their exceptional achievements in high-quality Angus genetics and management. Over the years, they have transformed their operation by embracing superior Angus genetics. Their commitment to high standards and innovative practices has distinguished them as a model of excellence in the industry.

From White House to Farmhouse

At Pleasant Valley Farm in Brookville, MD, four generations of the Stabler family have blended tradition and innovation to create a thriving, diversified Angus operation. Honored with the Ambassador Award at the 2024 Certified Angus Beef (CAB) Annual Conference, the Stablers exemplify a commitment to sustainable farming, community engagement and educational outreach. Their significant contributions to the hosting on behalf of the CAB brand highlight their commitment and play a key role in receiving this award.

What’s Good for the Cattle, Is Good for the Wetlands

JY Ferry & Son, Inc., named the 2024 Certified Angus Beef Sustainability Award winner, exemplifies how sustainability in agriculture can bridge quality beef production, land stewardship, and wildlife management. At JY Ferry & Son, what’s good for the cattle is good for the wetlands—and good for the next generation of this multi-generational family business.

Humble Growth

Customers from around the world file into the Shamrock Shack beside their sale ring each spring and fall. They’re not just buying into Connealy cattle, but the customer-service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Seedstock Commitment to Excellence award.

Working for Premiums

The commercial Angus rancher from Collyer, Kansas, came back for daily homework in 1999 after a year at college. For 25 years now, he’s studied all the ways to grow his family’s W6 Cattle cow-calf herd with Angus at the base. Guided by data, Walt worked to improve the herd from zero Primes to averaging 60 percent. Learning what drives premiums prompted improvement.

CAB Insider

Utilization Key to Prime Success

More demand for individual Prime grade cuts is being discovered on the part of packers and wholesalers as they educate downstream users about the opportunities to capitalize on growing Prime demand.

2024 Regional Premiums and Discounts

Launched in early August 2024, the USDA’s Live Cattle Mandatory Reporting dashboard is still a relatively new tool. The purpose of the web platform is to keep market participants informed of trends in price distribution across regions and between differing quality and yield classes of cattle.

Holiday Demand Lift

The boxed beef market is nearing the conclusion of the final price push for high demand middle meats. The window is quickly closing on wholesale orders that will ship in time for consumers to shop ahead of the Christmas holiday.

Behind the Brand

Putting Premiums in the Cattleman’s Pocket

Putting Premiums in the Cattleman’s Pocket

While the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.

Certified Angus Beef Welcomes New Director of Producer Communications

Certified Angus Beef Welcomes New Director of Producer Communications

Genetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.

CAB Brand Sales Second Largest on Record

CAB Brand Sales Second Largest on Record

The brand recorded the second largest ever sales volume in fiscal 2022 with total sales culminating in 1.234 billion pounds, a 1.6% increase on the prior year. The sum was narrowly below the brand’s 2019 record 1.25 billion pounds sold.

Success Stories

The Competitive Drive

The Competitive Drive

The Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.

Following Second Dreams

Following Second Dreams

Cow work, genetic improvements and breeding plans are on the table for hours because building the perfect cow takes constant adjustments to the plans they lay out. The Larsons are working on a masterpiece that moves their families and customers closer to “best” every day. Their determined journey toward elusive perfection helped Larson Angus Ranch earn the CAB 2022 Seedstock Commitment to Excellence award.

The Cattle Market Teacher

The Cattle Market Teacher

Part intuition, part learned experience and a growing database gave Randy Blach the tools to communicate to producers what the market demands. The bottom line is consistently front and center, his mission is to keep more cattlemen and women on the land, doing what they do best.

Consumer Connection

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