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Cross Cattle Company earns Certified Angus Beef Canadian Commitment to Excellence award

Using disciplined breeding, genetics and hands-on management to raise Angus cattle that consistently hit high standards, Cross Cattle Company’s focus on quality earned them the 2025 Canadian Commitment to Excellence award.

Willis Ranch Earns Commercial Commitment to Excellence Award

Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.

Success, Despite Challenges

Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.

Maplecrest Farms Receives Certified Angus Beef Ambassador Award

Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.

Means Ranch Company Earns Certified Angus Beef Sustainability Award

Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.

Tehama Angus Ranch Receives Seedstock Commitment to Excellence Award

Tehama Angus Ranch balances maternal traits, carcass merit and customer profitability while stewarding pastures and making data-driven breeding decisions. This earned them the 2025 CAB Seedstock Commitment to Excellence award.

Latest Headlines

Working for Premiums

The commercial Angus rancher from Collyer, Kansas, came back for daily homework in 1999 after a year at college. For 25 years now, he’s studied all the ways to grow his family’s W6 Cattle cow-calf herd with Angus at the base. Guided by data, Walt worked to improve the herd from zero Primes to averaging 60 percent. Learning what drives premiums prompted improvement.

Feeding Better Cattle Better

Not everyone is cut out to be a cattle feeder. It’s an art and a science that comes with a need to overcome risk. Wayne Carpenter fed his first pen of steers in 1980 and lost money. But he stuck with it. Today with their sons’ families, he and wife Leisha run the 15,000-head-capacity Carpenter Cattle Company.

Luling Foundation Earns 2024 Progressive Partner Award

Setting or rising, the sun casts golden hues over cattle grazing the Luling Foundation’s sprawling fields and invokes the weight of history and hope. Rooted in faith, quality and community, Davis’ legacy continues to flourish, reminding all of the profound impact one person’s vision can have.

$100,000 for Tomorrow’s Beef Leaders

The Colvin Scholarship Fund, dedicated to fostering the next generation of leaders in agriculture, achieved a milestone in 2024 by awarding a record-breaking $100,000 in scholarships to 26 students. With increased scholarships presented, more students than ever are being empowered to pursue careers that advance the beef industry.

CAB Insider

Heavy Lifting Ahead for Cutout Values

The typical October beef market is marked by a strong swing in carcass cutout values as a lull in demand follows Labor Day, sending cutout values to a seasonal low beginning in October.

Dashboard Highlights Premiums and Discounts

In early August, USDA turned on a new internet dashboard tool providing user-friendly access to more detailed fed cattle pricing information. Using data already captured by the agency through Livestock Mandatory Reporting (LMR), the dashboard takes a big step in improving user access and utility of the data.

Don’t Fade the Trend

The Choice-Select price spread has long been held as the industry’s barometer for the differential in consumer demand for high-quality, well-marbled beef and the leaner counterpart consisting of only slight degrees of marbling. However, using the current Choice carcass premium to Select as a gauge for consumer demand is misleading.

Success Stories

The Competitive Drive

The Competitive Drive

The Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.

Following Second Dreams

Following Second Dreams

Cow work, genetic improvements and breeding plans are on the table for hours because building the perfect cow takes constant adjustments to the plans they lay out. The Larsons are working on a masterpiece that moves their families and customers closer to “best” every day. Their determined journey toward elusive perfection helped Larson Angus Ranch earn the CAB 2022 Seedstock Commitment to Excellence award.

The Cattle Market Teacher

The Cattle Market Teacher

Part intuition, part learned experience and a growing database gave Randy Blach the tools to communicate to producers what the market demands. The bottom line is consistently front and center, his mission is to keep more cattlemen and women on the land, doing what they do best.

Consumer Connection

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