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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Thriving with Shrinking Supply

Even as the nation’s cow herd contracts, “more pounds” and “higher quality” have been common themes. Specific to commercial cattlemen: It still pays to focus on carcass merit, in addition to other economically relevant traits.

Rob Shuey Joins Certified Angus Beef Board

Shuey knows the product and understands sales and how CAB partners view the brand. This extends internationally, given he retired from Tyson as the senior vice president of international fresh meats, lending him a global perspective for CAB’s licensed partners.

Raised with Respect™ Rewards Producers with Current BQA Certificates

Taking care of your herd is part of the job of every stockman, and it’s the right thing to do. While you’re not committed to cattle care for recognition, you could be rewarded for holding a current BQA certification. Through two incentive opportunities, CAB and Sysco are recognizing producers who go above and beyond to show commitment to their herd.

Latest Headlines

Magnum Feedyard Earns Certified Angus Beef Award

While Magnum hasn’t always had pens filled with Angus-influenced cattle, they’ve invested in infrastructure, improved quality-based marketing and sought better genetics. Their dedication to detail and employee appreciation drive their success to high-quality beef production.

Michigan Angus Family Earns Ambassador Award

Seldom Rest Farms in Michigan, known for show-ring success, receives the CAB 2023 Ambassador Award for sharing their beef production story with Meijer grocery communications team and other CAB partners. The Foster family shares their passion for Angus cattle while fostering connections within the beef supply chain and promoting the Angus breed and CAB’s role in the industry.

North Dakota Partnership Earns CAB Progressive Partner Award

The Bruner and Wendel families earned the 2023 CAB Progressive Partner award by selling high-quality beef through Dakota Angus, LLC, as part of the CAB Ranch To Table program. They focus on their commitment to quality, data-driven decisions, achieve impressive CAB and Prime percentages and offer high-quality beef directly to consumers in their communities.

Kansas Ranchers Recognized for Sustainability Efforts

Kansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.

Saskatchewan Angus Ranch Earns Certified Angus Beef Award

JPM Farms in Canada quietly gained recognition for its dedication to environmental sustainability and quality cattle. The Monvoisin family earned the 2023 CAB Canadian Commitment to Excellence award for their outstanding results and partnership with Duck Unlimited, showcasing their commitment to improving the land, cattle and family daily.

CAB Insider

Carcass Quality Spreads Pop

High quality steak and roast items such as ribeyes, strip loins, tenderloins and sirloins carry an outsized share of the load when it comes to generating pricing separation up and down the carcass quality spectrum.

Middle Meats and Supply Driving Fourth Quarter Spreads

At the retail level, November brings a brief shift in focus, away from beef to turkey and ham, for Thanksgiving meals. Turkeys are the classic “loss leader” item in grocery stores during November as retailers practically give them away to lure a volume of shoppers to spend on the high-margin center of the store goods.

CAB Brand Sales Third Best in 45-Year History

In this CAB Insider,shifting market dynamics have already marked trend changes in the 2023 cattle and beef markets. These shifts are most succinctly summarized through two factors, fewer cattle and higher prices, that will further entrench themselves in near term trends.

Success Stories

The idea that worked

The idea that worked

“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.

The cattle calling

The cattle calling

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

Committed to consistency

Committed to consistency

Much of the cattle feeding business is outside a manager’s control. But quality cattle caretaking, that Kendall Hopp can guarantee. He plans for the volatile, hopes for the best, and deals with the rest as it comes. The first thing on his list begins with treating people right because Hopp knows happy folks manage cattle more consistently, leading to healthy cattle that perform.

Consumer Connection

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