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Of dreams and going all in

Date: Jul 24 2019

Blog & Breeding & EPDs & Sire Selection & Targeting the Brand

“I wish I could just move west and buy a ranch.” It’s something I’ve heard my dad mutter for years. He’s been around agriculture all his life, stacking hay as a teen and raising Hereford steers for the freezer as an adult. But Maryland is not big country. These days, he’s living vicariously through his three daughters’ 4-H projects and FFA events (and my internship here at CAB of course).

The path to 2 billion

Date: Mar 20 2019

CAB Connection & News Release & Targeting the Brand

Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.

Raising the right kind

Date: Oct 01 2018

News Release & Premium Potential & Targeting the Brand

When Steve Knoll went to buy a few Angus bulls to put on his registered Salers herd, it changed everything. “I was blown away with what the bulls were bringing. The bulls I thought I would just go and buy and bring home, I couldn’t afford,” says the Hereford, Texas, rancher. Instead, his trailer carried two registered Angus cow-calf pairs. One nursing a heifer, the other, a bull.