Date: May 28 2020
Breeding & EPDs & News Release & Sire Selection & Targeting the BrandBreeders and bull studs use the Targeting the Brand™ logo to denote bulls that excel in the marbling EPD and the Grid Dollar Value Index. The genetic requirements were recently updated: so that commercial cow-calf producers better find sires that help them hit CAB brand specifications.
Date: Mar 11 2020
CAB Insider & Cattle Markets & Targeting the BrandSeasonal factors are impacting the CAB carcass headcount. Feeders have older, heavier cattle and more in the yard, lending to a higher supply while CAB acceptance is staying at a steady 36%.
Date: Sep 25 2019
Consumer Connection & News Release & Targeting the BrandFor a son and husband of teachers, education is a natural priority, with an open invitation to the ranch for any person or group who wants to learn. Between their open door policy and focus on high quality genetics, the Nobles earned the CAB Commercial Commitment to Excellence Award.
Date: Sep 25 2019
Consumer Connection & News Release & Targeting the BrandArt and Stacy Butler named the 2019 CAB Seedstock Commitment to Excellence Award winner. Their Spring Cove Ranch sits in Bliss, Idaho, where they target the Certified Angus Beef brand in every aspect of management.
Date: Jul 24 2019
Blog & Breeding & EPDs & Sire Selection & Targeting the Brand“I wish I could just move west and buy a ranch.” It’s something I’ve heard my dad mutter for years. He’s been around agriculture all his life, stacking hay as a teen and raising Hereford steers for the freezer as an adult. But Maryland is not big country. These days, he’s living vicariously through his three daughters’ 4-H projects and FFA events (and my internship here at CAB of course).
Date: Jul 10 2019
Black Ink & Breeding & Consumer Connection & Sire Selection & Sustainability & Targeting the BrandI’ve always been fascinated with history. From the Founding Fathers in grade school to the battles of World War II, the stories of those who came before us and the great feats they accomplished continue to intrigue me. There’s a lot of history out on the range, too, as I’ve learned from ranchers whose operations have stood the test of time.
Date: Mar 20 2019
CAB Connection & News Release & Targeting the BrandCould the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.
Date: Mar 13 2019
Black Ink & Breeding & Targeting the BrandWHAM! Tap-tap-tap. Some changes are noisy…like the current remodel and addition to our 115-year-old house.
Date: Feb 18 2019
Breeding & EPDs & News Release & Sire Selection & Targeting the BrandTargeting the Brand is now used much like one for a genetic test would be used to denote individually tested animals.
Date: Jan 30 2019
Blog & Breeding & Breeding Technologies & EPDs & Feeder Calf Marketing & Post Weaning & Retained Ownership & Targeting the Brand“Good cattle sell themselves,” says Nebraska cattleman Trevor Dam. He uses artificial insemination, breeds based on EPD parameters and is trying Angus Link to give him even more information on this year’s calf crop.
