An Ambassador for All

Date: Sep 26 2025

Big Thinkers & Consumer Connection & Cow Herd & Premium Potential & Targeting the Brand

Joanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.

System Over Scale

Date: Sep 26 2025

Big Thinkers & Cattle Feeding & Feeder Calf Marketing & Grid Marketing & Post Weaning & Premium Potential & Retained Ownership

For Dallas Knobloch, it’s not about being the biggest feedyard—it’s about building a high-quality system that works. Today, with Tory’s wife Sadie and daughter Ivy, the Knobloch family owns and operates 4K Cattle. They feed 2,500 cattle at eight locations within 10 miles of home, manage 1,000 acres of crops and run a 125-head cow herd, all near Hills, Minn.

Prime Trends Up

Date: Feb 12 2025

CAB Insider & Premium Potential

As Prime supplies leapt higher in 2018, continually increasing, the retail grocery sector woke up to the fact that Prime beef cuts could be accessed dependably throughout the year. Prime was no longer reserved for only the high-end restaurant customer. Simply put, creating availability at the grocery level unlocked consumer demand where it hadn’t been tapped before.

2024 Regional Premiums and Discounts

Date: Jan 15 2025

CAB Insider & Premium Potential

Launched in early August 2024, the USDA’s Live Cattle Mandatory Reporting dashboard is still a relatively new tool. The purpose of the web platform is to keep market participants informed of trends in price distribution across regions and between differing quality and yield classes of cattle.

Marbling, Feet and Fertility: Are they related?

Date: Nov 21 2024

Breeding & Cow Herd & EPDs & Following the Calves & Maternal Function & News Release & Premium Potential

The Angus breed has enough genetic diversity to allow breeders, and their commercial bull customers, to make progress across multiple traits simultaneously. One bloodline may be high in marbling but does not check the boxes you need for other traits. That does not mean marbling is the cause—it simply means your search for the ideal genetic pairing is not done.

Working for Premiums

Date: Sep 19 2024

Big Thinkers & Breeding & Grid Marketing & News Release & Premium Potential

The commercial Angus rancher from Collyer, Kansas, came back for daily homework in 1999 after a year at college. For 25 years now, he’s studied all the ways to grow his family’s W6 Cattle cow-calf herd with Angus at the base. Guided by data, Walt worked to improve the herd from zero Primes to averaging 60 percent. Learning what drives premiums prompted improvement.