Today’s beef consumer

Date: Mar 06 2009

Consumer Connection & NCBA Convention & News Release

An industry that aims to be consumer driven must first identify its drivers. That’s why “Defining Consumers – Emerging Expectations” was part of the Pfizer-sponsored Cattlemen’s College at the winter National Cattlemen’s Beef Association (NCBA) meeting in Phoenix, Ariz.

Beef is “good calories”

Date: Feb 11 2009

Consumer Connection & Feeding Quality Forum & News Release

Red meat is often blamed for heart disease, obesity and a host of other diet-induced conditions. But scientific journalist Gary Taubes says carbohydrates and low-fat diets may be the real culprit. He shared the results of a “12-year obsession with finding what’s real and what’s not” with cattlemen and industry representatives at a previous Feeding Quality Forum.

Setting them up for success

Date: Jan 09 2009

Cattle Feeding & News Release & Post Weaning

It’s all in the details at Will Feed, Inc., Cozad, Neb. The 3,000-head feedyard focuses on managing cattle and data in tandem to return the most money and information to the rancher. That’s why the business has licensed with Certified Angus Beef LLC (CAB).

AngusSource ’08 contest winners

Date: Jan 08 2009

News Release

The top groups in the 2008 AngusSource® Carcass Challenge (ASCC) “blew the doors off” average quality grades, says program director Sara Snider. Three feedlots won more than $1,000 in cash and prizes for first through fifth place finishes during the inaugural year of the contest. Entries consisted of at least 38 head of age-, source- and genetic-verified calves fed through the network of Certified Angus Beef LLC (CAB)-licensed partners.

Marbling governs beef flavor

Date: Apr 28 2008

News Release & Research & Stockmanship

The entire industry will have to work together to provide consumers with the beef they expect. Tenderness, flavor and juiciness are signs of strong marbling–giving producers a target they must weigh the many different management options that impact marbling.