Date: Mar 20 2019
CAB Connection & News Release & Targeting the BrandCould the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.
Date: Mar 12 2019
Breeding & CAB Connection & Cattle Feeding & News Release & Premium Potential & ResearchDate: Mar 12 2019
Cattle Feeding & Consumer Connection & News Release & Premium PotentialThere was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’.
Date: Mar 05 2019
Fetal Programming & Gestation & Gestational Nutrition & NCBA Convention & News Release & ResearchHow many months out of a year is a mother cow just eating for herself? Hopefully none.
Date: Feb 18 2019
Canada & Cattle Markets & Consumer Connection & News ReleaseIf you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.”
Date: Feb 18 2019
Breeding & EPDs & News Release & Sire Selection & Targeting the BrandTargeting the Brand is now used much like one for a genetic test would be used to denote individually tested animals.
Date: Jan 23 2019
Angus Convention & Breeding & EPDs & Fetal Programming & Gestational Nutrition & News Release & Research & StockmanshipControl what you can and deal with the rest. Cattlemen can’t stop drought or hurricanes, but they can set their herd up to be successful during “everyday” challenges. “We can manage their feed. We can manage their health protocol. We can’t manage their stress,” said Kelly Sanders, Westway Feed Products. “From my feed standpoint, how do I mitigate that problem the best I can?”
Date: Jan 10 2019
News ReleaseNew look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort. By Sarah Moyer
Date: Dec 12 2018
Consumer Connection & News ReleaseBeef roasts could become the centerpiece of more holiday meals, if only consumers could get more comfortable with cooking them.
Date: Dec 09 2018
Angus Convention & Consumer Connection & News ReleaseIt’s a Cinderella story that never seems to grow old. An Ohio Angus breeder went out to eat and ordered an Angus steak that turned out terrible. The experience sparked an idea for a certified brand of beef that would be enjoyed 40 years later, in the U.S. and 50 other countries around the world.
