Imagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it began to coast in 2002 and scaled back to maintain flat demand. The 30 other Angus programs at that time struggled to compete with commodity beef; most folded.
High-quality beef doesn’t happen by accident, but rather by careful planning and making informed decisions.
In a continued effort to arm cattlemen with the production and economic news they need to make those careful calculations, the Certified Angus Beef ® (CAB®) brand recently hired two agriculture journalists.
Morgan Marley and Abbie Burnett joined the team as producer communications specialists in May.
’Tis the season to think about parasites robbing your beef cow herd. The weather is finally warmer, the bugs and other little things are crawling all over. But what about those you can’t see? Recent estimates put annual losses from internal parasites at $200 per cow-calf pair, so it’s no surprise many research studies say controlling them offers one of the best returns on investment in the business.
There’s no doubt, cattle that earn the Certified Angus Beef ® (CAB®) brand or Prime grade also earn premiums. In 2017 alone, packers in a biannual survey reported paying cattle owners $75 million in grid premiums specifically for CAB.
In the heart of South Dakota—a state ranked fourth in yearly Angus registrations, where all cattle outnumber people four to one—there’s been a bit of a desert for marketers of high-quality fed cattle. Many finished animals are still shipped to neighboring states for processing, but DemKota Ranch Beef, a packing plant in Aberdeen, S.D., is looking to keep a higher percentage of them close to home.
A cowman’s response to the ebb and flow of the industry is entirely up to the individual – but a choice is imminent. That’s why Dusty Abney, cow-calf and stocker nutritionist for Cargill Animal Nutrition, called out a few of the areas where producers have had to adapt through the years: volatile markets and regulations for starters.
Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.
There was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’.
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