DemKota begins producing the Certified Angus Beef ® brand

Date: Apr 08 2019

Consumer Connection & News Release

In the heart of South Dakota—a state ranked fourth in yearly Angus registrations, where all cattle outnumber people four to one—there’s been a bit of a desert for marketers of high-quality fed cattle. Many finished animals are still shipped to neighboring states for processing, but DemKota Ranch Beef, a packing plant in Aberdeen, S.D., is looking to keep a higher percentage of them close to home.

The path to 2 billion

Date: Mar 20 2019

CAB Connection & News Release & Targeting the Brand

Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.

Matching cow herd needs to overall goals

Date: Jan 23 2019

Angus Convention & Breeding & EPDs & Fetal Programming & Gestational Nutrition & News Release & Research & Stockmanship

Control what you can and deal with the rest. Cattlemen can’t stop drought or hurricanes, but they can set their herd up to be successful during “everyday” challenges. “We can manage their feed. We can manage their health protocol. We can’t manage their stress,” said Kelly Sanders, Westway Feed Products. “From my feed standpoint, how do I mitigate that problem the best I can?”