With more quality in the cow herd than ever before, producers are talking about premium brands and grades over Choice. New technology is making its way in to packing plants and shows promising signs of accuracy.
Buyers know your calves by their history and connect that to your name. Sometimes it’s all they know about you, good or bad. Basic questions about marketing feeder calves answered to help build your reputation.
Anne-Marie Roerink with 210 Analytics talks about the “Power of Meat” as part of her annual surveys. American consumers are 86% meat eaters, yet fridges are empty. Producers are still seen as trustworthy and should work harder to tell their stories.
Financial reward kept cattlemen on the path toward higher quality, and led them to produce record amounts of Certified Angus Beef brand product in the 2019 fiscal year that ended September 30.
John Richeson presented on his research in BRD diagnostics at the 2019 Feeding Quality Forum. Focused on metaphylaxis and new technologies that may aid in faster identification of clinically-infected animals.
Certified Angus Beef LLC President asks the question, “Have we outpaced consumer demand for premium beef?” John Stika’s short answer is “no”. The ideal quality mix changes as consumers preferences change, but we are close to ideal as ever.
Steve and Ginger Olson go above and beyond. A relationship with the Certified Angus Beef brand has led to nearly 30 years of ranch tours. Their generous hospitality and welcoming demeanor are just some of the reasons they earned the 2019 CAB Ambassador Award.
For a son and husband of teachers, education is a natural priority, with an open invitation to the ranch for any person or group who wants to learn. Between their open door policy and focus on high quality genetics, the Nobles earned the CAB Commercial Commitment to Excellence Award.
Art and Stacy Butler named the 2019 CAB Seedstock Commitment to Excellence Award winner. Their Spring Cove Ranch sits in Bliss, Idaho, where they target the Certified Angus Beef brand in every aspect of management.
His push to get better and desire to win are as much a part of how he was raised—and people who mentored him along the way—as they are a personal philosophy. Probably why he earned the CAB 2019 Progressive Partner Award.
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