Date: May 22 2020
Consumer Connection & News ReleaseHave you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.
Date: May 06 2020
News ReleaseBeing one step ahead as an industry is pivotal to our success. Thankfully, there are bright young minds who have plenty of ideas on how to do that. They are the winners of our Colvin Scholarship.
Date: Apr 22 2020
Health & NCBA Convention & News Release & SustainabilityAntibiotic resistant bacteria come about in many forms, and employ several tricks to keeping long-standing treatments from working. Anytime a drug is used, it may lead to less effective options the next time around, no matter the class. Part II in a two-part series.
Date: Apr 22 2020
Health & NCBA Convention & News Release & SustainabilityAntibiotic resistance. You’ve heard about it in the mainstream headlines, but this first in a two-part series covers the “why” it matters to animal agriculture and what cattlemen can do about it.
Date: Apr 20 2020
Forage Management & NCBA Convention & News ReleaseYour powerhouse cow can’t grow a calf of the same caliber without the grass to match. That’s why forage management needs to adapt quickly to uncontrollable changes like drought. Record keeping and monitoring are key.
Date: Apr 15 2020
Consumer Connection & NCBA Convention & News Release & Research & SustainabilityWe all know cattle have a super power: they turn forages and grain into edible protein. What do those with the buying power know of that story? Two speakers at the 2020 Cattle Industry Convention put data to both the science and economic incentive of our beef sustainability discussions.
Date: Apr 01 2020
Consumer Connection & News Release & ResearchCattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.
Date: Mar 30 2020
Breeding & Consumer Connection & News Release & SustainabilitySuperior products require superior attention to detail. Robbi Pritchard shares ways cattlemen can continue to fine-tune their cowherd to meet these demands.
Date: Mar 23 2020
Consumer Connection & NCBA Convention & News Release & Research & StockmanshipWe know what keeps an animal healthy, but do we know what they want? Lily Edwards-Callaway, of Colorado State University, shared animal welfare research during Cattlemen’s College session at the 2020 Cattle Industry Convention that she tag-teamed with NCBA’s Shawn Darcy.
Date: Mar 09 2020
Breeding & Breeding Technologies & News Release & Premium Potential & Retained OwnershipLack of facilities, labor, confidence and convenience—these are reasons that less than 10% of all beef cattle producers use artificial insemination. This article covers a presentation by John Hall, Idaho Extension beef cattle specialist, who weighs the challenges with the advantages.
