One tour at a time

Date: Sep 22 2021

Consumer Connection & Maternal Function & News Release & Targeting the Brand

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

$59,000 for 15 emerging leaders

Date: Jul 14 2021

About the brand & News Release

Tackling the variety of challenges and opportunities in the beef supply chain are talented young leaders paving a path for the future. Certified Angus Beef recognized 10 undergraduate and five graduate students with bright ideas for making the best beef, even better.