The cattle business awards no trophies for participation. Nor does any rancher plan and work each day in hopes of wider recognition for doing things right. Yet caring for their land and livestock with a daily devotion to “excellence in practice” quietly switched a spotlight on JPM Farms. Jean-Paul and Marlene Monvoisin with their adult children, Colton Monvoisin and Josee Monvoisin-Garner, operate the quality-focused seedstock Angus ranch in the rolling hills near Parkbeg, Saskatchewan.
Just a few years ago, Ranch Covey Hill showed no signs of an Angus destiny. It was a country estate in disrepair as owners stopped coming out from Montreal in the summers. The Chenails had been looking for land, a place where they could build a herd. They saw potential. That continual pursuit of the best and finding the right people to help caught the attention of the world’s premium beef brand.
Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.
The pastures at Dalebanks Angus near Eureka, Kan., hide the plants’ challenge well. Native big and little bluestem adapted over the ages to thrive in the shallow soil, only a few inches deep in places, that blankets the underlying limestone. Shards of flint mingle with the roots.
The owner-managers of Morgan Ranches learn and teach through such wisdom gathered over decades. Every day is a choice, and they choose to make it good. That positive philosophy only begins to tell why Morgan Ranches earned the 2020 CAB Commercial Commitment to Excellence award.
Raising cattle had been a dream for the Idaho couple from the start of their marriage, even though neither had prior ranching experience. After years of dedication and faith in each other, the Brown family now operates a large cow-calf operation focusing on quality Angus genetics.
A successful business doesn’t happen overnight. It takes patience, strategic management and a desire to make the best better. After years of dedication, the Georg brothers have increased the carcass quality and maternal function of their Angus herd.
They’ve been retaining ownership of their calves for more than a decade, finding success in the practice – but that’s not where they stopped. Cattlemen Blake Robertson and Virgil Ast are continuously selecting Angus bulls and cows with quality genetics to improve their end product.
Maternal function vs. marbling. Is it an either/or? This report by Steve Suther discusses an Iowa State University research paper, and quotes long-time ISU animal scientist Dan Loy.
Groups more humble than cattlemen and women are few and far between, but I’ve often heard ranchers called “salt of the Earth” people.
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