Few producers strive for average—from cow productivity to cost reduction, we all want to be better than that. Yet half of every herd is below its own average, so the bar we compare against is important for context. As the summer video sale reports come in, we hear lots of comments wondering how some cattle trade at such exceptional prices.
A lot can change in half a century. A lot can stay the same. U.S. feeder cattle illustrate that well, said Mark McCully, vice president of supply for the Certified Angus Beef ® (CAB®) brand, at the Indiana Beef Cattlemen’s Association annual meeting last month.
It’s been talked about for 60 years. It’s better for animals, preferred by most cattle feeders and could provide a 169% return on investment. “2014 was the biggest ‘no brainer’ year in history to precondition your calves,” says Purdue University veterinarian W. Mark Hilton. “2015 could be even better.” Crunching the numbers, Hilton first turns to an 11-year analysis of Indiana beef herds that showed weight alone added $50.84 average profit on preconditioned calves.
It’s hard to stay at the top. But the “coaches” at Performance Blenders of Jackson, Mo., found ways to work with their team of 130 or more cattle producers to keep a traveling trophy. That’s the Certified Angus Beef LLC (CAB) Quality Focus Award for feeding partners with up to 15,000-head capacity. Last year’s drought and resulting high corn prices forced the team to modify a few strategies, but those challenges did not overcome efforts to raise cattle that hit the CAB and Prime target.
In a roomful of cattle feeders, an Oklahoma State University (OSU) livestock marketing specialist had everyone’s full attention as he said there is no way around it: In the next two to three years, the already short supply of feeder cattle will only get tighter. OSU Breedlove Professor Derrell Peel described the current feeder cattle situation and the circumstances leading to it at the eighth annual Feeding Quality Forum in Omaha, Neb., and Garden City, Kan., last month.
Lance’s goal was to test some of his commercial, fall-born, Angus heifers and use GMX as a marketing tool to help merchandise them.
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