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M&M feedyard cattle

A Monday Marketing Tip

If you glanced at the calendar over the weekend, you know we’re officially into the fall season, which means that along with weaning, calving and harvest, the fall cattle sales won’t be far behind. I spend a lot of time talking with producers who are considering different means to add value to their calves before marketing.

You can add value to heifers that will stay with them for life.

Many turn to one method or another because they know buyers will pay more at the auction for cattle with those qualifications. However, I get a lot of questions about who is looking for cattle with added DNA-based genetic verification, and where can they be marketed.

Knowing how often I get that question, I wanted to share some information here about an opportunity for anyone looking to market heifers with genomic information. If you’ve been using GeneMax™ to learn more about the marbling and growth potential of your commercial females or you’re breeding to bulls verified by genomic technology, check out this flyer for a marketing outlet you may not have considered.

Happy sale season!

Kara

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