Century of focus

Date: Sep 25 2019

Consumer Connection & News Release & Targeting the Brand

For a son and husband of teachers, education is a natural priority, with an open invitation to the ranch for any person or group who wants to learn. Between their open door policy and focus on high quality genetics, the Nobles earned the CAB Commercial Commitment to Excellence Award.

Connealy helps keep CAB wheels rolling

Date: Sep 20 2019

Consumer Connection & News Release

The rancher doesn’t see an end to growth. The Certified Angus Beef brand continues to set records and grow, even with consumers who don’t yet know about CAB. When his term ends Connealy will tie in his years of board experience to support his family ranch.

Beef that keeps them coming back

Date: Sep 13 2019

Consumer Connection & News Release

Retail meat staff are your sales force, the first resource shoppers approach when they have a question. Supermarket executives know their stores only succeed if customer-facing employees like meat clerks are ready to answer those questions.

The art of the fix

Date: Aug 05 2019

Black Ink & Consumer Connection

We often say cattlemen are part scientist, part businessman, with a dose of meteorologist and mechanic thrown in. You’re rooted in science, but when great and immediate need comes along, don’t forget there’s an awful lot of your job that is still an exercise in art.

A beacon born from a broken path

Date: Jul 14 2019

Consumer Connection & What a Chef Wants

Doubts flooded in when the young couple decided to open a restaurant in the 1930s. Today, Okeechobee Steakhouse stands as the oldest of its kind in Florida. Known for their commitment to serving quality Certified Angus Beef®, third-generation owner, Ralph Lewis is appreciative of the cattle raisers who supply CAB product.