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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
New thresholds for Targeting the Brand™
Breeders and bull studs use the Targeting the Brand™ logo to denote bulls that excel in the marbling EPD and the Grid Dollar Value Index. The genetic requirements were recently updated: so that commercial cow-calf producers better find sires that help them hit CAB brand specifications.
Field trips to the farm
Have you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.
The Code
Compound interest is the concept of making small investments over time add up. Depositing in the “trust bank” will keep the beef industry strong long term. This is our second installment of the quarterly “At the Table” column, authored by Nicole Erceg.
Committed students earn CAB Colvin Scholarships
Being one step ahead as an industry is pivotal to our success. Thankfully, there are bright young minds who have plenty of ideas on how to do that. They are the winners of our Colvin Scholarship.
The Resistance Part II: The bacteria battle
Antibiotic resistant bacteria come about in many forms, and employ several tricks to keeping long-standing treatments from working. Anytime a drug is used, it may lead to less effective options the next time around, no matter the class. Part II in a two-part series.
The Resistance Part I: Works today, not tomorrow?
Antibiotic resistance. You’ve heard about it in the mainstream headlines, but this first in a two-part series covers the “why” it matters to animal agriculture and what cattlemen can do about it.
CAB Insider
With more global optimism, CAB exports rise in December
When cattle prices and producer sentiment are lackluster, sometimes it’s nice to look to a bright spot in the market. At CAB, a recent snapshot of December export data provides some interesting fodder, and something to get excited about.
Carcass value shifts, a sign of the times
The large shift to retail business, accompanied with stifled restaurant and export trade, subtly show in the shifts in dollar contributions of each primal. Where customers purchased beef influenced which beef cuts outperformed or underperformed last year.
Behind the Brand
ATI and CAB team up to educate
Even the best speakers can’t make an audience feel what it’s like on a farm. There are no words that can replace the actual experience of seeing cattle first hand—watching them roam the pasture or eat out of the feedbunk.
Mythbuster Monday goes beyond the logo
Myth: CAB is a logo you see in the grocery store that works entirely on the demand/consumer side of the beef production chain.
Here, there and everywhere
Myth—It’s easy for you guys to give out recommendations and say things like, “People will pay more for high quality.” You’re stuck there in your offices and we’re out here in the real world.
Success Stories
Flashback Friday: Quality in the high-mountain desert
Talking with Wyoming cattleman Mike Healy gave me a whole new perspective of ranching in the West.
Stories I’ll remember
So I thought I’d share a few quotes that I picked up on my travels through Montana and Iowa last week that I’m sure to remember.
Heritage helps to shape innovation
They say you can’t teach an old dog new tricks, but the same can’t be said when utilizing innovative technologies at Bridges Angus Farm.
Consumer Connection
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