Here, there and everywhere

I was chatting with a co-worker from the Ohio office via e-mail the other day and found out she’d just been to South Korea. As a member of the international team, Emily works with our overseas food distributors, restaurants and retailers on many of the same things we do state side: analyzing what drives their customers and how we can help meet that demand. Stay tuned later in the week for more detail on her trip to the other side of the world.

I joked that sounded a bit more glamorous than visiting places like Sterling, Colo., or Tabor, Iowa. But I wasn’t complaining. I love my job and all the people I get to meet in cattle country.

That little exchange got me thinking about all the places our team (100 or so employees spread all over the United States and beyond) does go. And that brings me to today’s myth:

Myth—It’s easy for you guys to give out recommendations and say things like, “People will pay more for high quality.” You’re stuck there in your offices and we’re out here in the real world.

Fact—We are in the trenches in every segment of the beef industry.

Every week Gary, Paul, Mark and Larry are visiting ranches and feedlots, staying up-to-date on trends, market conditions and management practices.

Clint and David spend time in packing plants. They’re in the coolers, doing research and talking with the people who buy beef on the hoof and turn it into beef on the hook.

Then the majority of our staff are focused from that point forward. We have a team called Executive Account Managers who build relationships with distributors, processors, restaurateurs and grocers.

You don’t have to read too many posts on Go Rare, our consumer blog, to realize that our greater team is all over the place. From our chefs to our marketing managers we have folks that know this business inside and out. Many bring previous experience as meat salespeople, scientists, foodservice folks, etc.

We won’t pretend to know everything, but we’ve got some pretty educated folks and a pretty good vantage on the whole industry. What our staff doesn’t know collectively our licensed partners probably do.

Want to test us? Post a question and I’ll see if we can’t get you an answer!

May your bottom line be filled with black ink,

Miranda

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