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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Cross Cattle Company earns Certified Angus Beef Canadian Commitment to Excellence award
Using disciplined breeding, genetics and hands-on management to raise Angus cattle that consistently hit high standards, Cross Cattle Company’s focus on quality earned them the 2025 Canadian Commitment to Excellence award.
Willis Ranch Earns Commercial Commitment to Excellence Award
Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Maplecrest Farms Receives Certified Angus Beef Ambassador Award
Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.
Means Ranch Company Earns Certified Angus Beef Sustainability Award
Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.
Tehama Angus Ranch Receives Seedstock Commitment to Excellence Award
Tehama Angus Ranch balances maternal traits, carcass merit and customer profitability while stewarding pastures and making data-driven breeding decisions. This earned them the 2025 CAB Seedstock Commitment to Excellence award.
CAB Insider
Price Speaks Volumes
While the tightest fed cattle supplies in the cycle are projected this year, consumer demand has issued directional support that tight supplies do not necessitate narrowing of price differentiation for quality.
Big Shifts in Quality Grades
The 2025 quality grade trend tracked the USDA Prime grade a full percentage point higher than the prior year through August, averaging 11.5%. Since then, the Prime grade trend has defied seasonal expectations, normally setting a course toward a fall low in both Choice and Prime grade percentages.
Behind the Brand
Future Beef Leaders Receive $100,000
The Colvin Scholarship Fund awarded 27 students a combined $100,000 for their pursuit of innovation, growth and leadership in the beef industry. Each recipient is actively pursuing a career in production agriculture, industry research or other agricultural endeavors. With their aspirations for success in the beef business, they are continuing the legacy of Certified Angus Beef’s (CAB) co-founder and long-time executive director, Louis “Mick” Colvin.
Colvin Scholarships for Food and Agriculture Students
Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.
Thriving with Shrinking Supply
Even as the nation’s cow herd contracts, “more pounds” and “higher quality” have been common themes. Specific to commercial cattlemen: It still pays to focus on carcass merit, in addition to other economically relevant traits.
Success Stories
Humble Growth
Customers from around the world file into the Shamrock Shack beside their sale ring each spring and fall. They’re not just buying into Connealy cattle, but the customer-service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Seedstock Commitment to Excellence award.
Feeding Better Cattle Better
Not everyone is cut out to be a cattle feeder. It’s an art and a science that comes with a need to overcome risk. Wayne Carpenter fed his first pen of steers in 1980 and lost money. But he stuck with it. Today with their sons’ families, he and wife Leisha run the 15,000-head-capacity Carpenter Cattle Company.
Working for Premiums
The commercial Angus rancher from Collyer, Kansas, came back for daily homework in 1999 after a year at college. For 25 years now, he’s studied all the ways to grow his family’s W6 Cattle cow-calf herd with Angus at the base. Guided by data, Walt worked to improve the herd from zero Primes to averaging 60 percent. Learning what drives premiums prompted improvement.
Consumer Connection
Breaking the ‘IF’ question
The CAB brand is looking to reach 2 billion pounds of certified product. In order for this to happen, supply must increase. The brand is looking to producers to help grow supply with more Angus-influenced genetics, increasing CAB acceptance rates.
Retailers in cattle country
In the past few years, CAB has licensed more than 100 retailers in the heart of cattle country, making CAB product more accessible to rural producers. Now, producers are likely to find CAB brand in their local meat cases.
A shared goal
Every year, producers around the country gather to focus on the CAB brand’s commitment to quality beef. The CAB annual conference offers inspiration, collaboration and innovation to attendees.