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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
VanStavern remembered with meat science “mentorship”
Bobby “Dr. Bob” VanStavern is famous within our walls as the author of the Certified Angus Beef ® brand specifications, but perhaps his greatest contribution to the beef business was his influence on young meat scientists. To honor his role as mentor and support future students, the brand is funding an American Meat Science Association scholarship in his name.
Register for webinar: Getting to know the brand
Join us for a general overview of the brand and its importance to consumers, and offer insight into how cattle qualify and what typically prevents CAB certification in the first place in our free webinar.
CAB communications internship open now
CAB brand interns draw on their writing skills and creativity to share the stories with stakeholders. The opportunity provides practice in photography, videography, website management and more across the brand’s multi-media channels allowing students to learn more in their areas of interest.
Another billion in the books
Global sales of 1.175 billion pounds. In a year like we’ve all had, we welcome a fiscal year that ends on that note. For the first time in 16 years, CAB reports lower annual pounds sold. Still, 2020 was one of strong performance and the fifth consecutive year with sales of more than a billion pounds across 51 countries.
Flavor’s secret ingredient
As a moderately to highly heritable trait, marbling is something that cattlemen have a lot of ability to manage. It also happens to be one of the major contributors to beef flavor. Texas Tech University meat scientist Jerrad Legako spoke about the topic at the 2020 American Society of Animal Science meetings.
Eager to learn, ready to teach
It’s a call to serve, the same that led John Grimes to run for the American Angus Association board of directors. The sun now setting on his second three-year term, he reflects on his leadership as Certified Angus Beef® board chairman. The head of Maplecrest Farms in Hillsboro, Ohio, says there’s no instant gratification in the cattle business, with constant change cattlemen have to be nimble.
CAB Insider
Fall Factors to Test CAB Acceptance
At the Feeding Quality Forum in August, the brand’s Meat Scientist Daniel Clark, Ph.D., and Director of Product Solutions Clint Walenciak pulled back the curtain on factors that limit eligible steers and heifers from qualifying for CAB.
Quality spreads press higher
Strong ribeye demand has had heavy influence on cattle values for feeders selling on a grid or carcass value formula. Just as Prime quality grade premiums held much higher than expected late this summer, the Choice/Select price spread has popped back up within reach of record territory once again in recent weeks.
Behind the Brand
Dr. Phil named to 40 Under 40
But a call from Vance Publishing’s Agribusiness Group to notify Phil he’d been named one of the company’s 40 Under 40 was enough to slow him down
“Join Our Table” in action
Cattlemen and chefs have a unique connection that comes from a shared passion for the best – that’s the concept behind the Certified Angus Beef ® brand’s “Join Our Table” campaign.
Success in the Flesh
Recently a group of 22 high schoolers visited the plant, and walked out with a brighter perspective of the industry they already love.
Success Stories
Following the Calves: 86% CAB and Prime: “still OK”
In October, the last of last year’s 150 calves finished at Cattleman’s Choice Feedyard, near Gage, Okla., went to harvest at National Beef.
Following the Calves: Everything Evert
Brandon and Virginia Evert, and their neighbors, cousins and seemingly best friends Kirk and Rachael Evert ranch together, raise kids together and generally “do life” together.
Quality down the tracks
In an industry that sometimes resists change, the Collins men embrace it, like, for instance, when they decided to transition from complete phenotypic to a combination of genetic and phenotypic selection.
Consumer Connection
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