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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

The Angus Argument

There’s no denying CAB has helped dramatically expand the market share for registered Angus genetics. Arguably, that success has encouraged several other breeds to adopt a black hide color by incorporating registered Angus genetics into their breeding programs and registries.

Working in Balance

Cattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.

From Decline to Dominance

Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.

Healthier Soils and Stronger Herds

Effective land stewardship requires an understanding of how each decision affects forage growth, cattle performance and long-term stocking rates. When land is the foundation of the business, producers are more likely to invest time and resources into managing it intentionally.

Latest Headlines

Meeting Demand with Better Beef in 2021

More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.

How to Face Evolving Demands

In the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.

Focus Under the Hide

From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.

Certified Angus Beef Offers Summer Internships

CAB is accepting applications for three communications internship positions for Summer 2022. Effective communication is the foundation for success in any career, and CAB interns get real-world experiences with audiences across the beef supply chain.

Change is a good thing

From the moment his boots hit the dirt on the way to the barn, to switching off the lights and locking the door of the Hickory House Restaurant, Jonathan Perry is committed to the beef business. The 2021 CAB Chairman brings a unique perspective to the table. By day, he’s a cattleman. By night, he’s a meat cutter.

CAB Insider

Utilization Key to Prime Success

More demand for individual Prime grade cuts is being discovered on the part of packers and wholesalers as they educate downstream users about the opportunities to capitalize on growing Prime demand.

Texas Grade Tumbles

Following beef quality grade trends may not be as exciting as college football, but for beef marketers quality grade is the game. This season is nothing short of dynamic, as we’ve been waiting on improvement in what has been a subpar carcass marbling achievement across the northern tier of cattle feeding country most of this year.

Will Quality Premiums Continue Higher

Today’s Premium Choice and Prime beef production volume is monumentally larger than it was in 2006 when just 14% of Angus-type carcasses met CAB specifications, compared to our latest annual average of 36%. The current small drops from record-high production volumes create supply concerns among grocers and restaurant partners in today’s demand-driven environment.

Behind the Brand

Collide

Collide

So when the request came from CAB, I happily obliged. It’s pretty special, let me tell ya, when work and friends collide.

Success Stories

Good stories, part II

Good stories, part II

Sitting shotgun in his truck, Rick Gurley was right. He’d tipped his hat when we exchanged pleasantries, barely made it across the cattle guard to his place near Huntsville when I knew.

Good stories, part I

Good stories, part I

Rick Gurley’s a storyteller. You know the kind.

Dissatisfied with a simple synopsis, driven by detail, he’ll settle into a memory and take you back with him for the ride.

Consumer Connection

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