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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Steve Hunt Honored with the 2023 Industry Achievement Award
When the cattle industry needed a leader, Steve Hunt stepped up. Sure, it was a group effort to launch U.S. Premium Beef – ranchers, cattle feeders and allied industry – but they all say one man made the difference between success and failure.
The 2023 Colvin Scholarship Fund Awards Future Beef Leaders
Certified Angus Beef awards 23 students a grand total of $81,500 in funds through the Colvin Scholarship Fund this year.
Certified Angus Beef Recognizes Beef Quality Research
First-place honors go to Andres Mendizabal, an international student pursuing a Ph.D. in animal science at Texas Tech University. His research is titled, “The Accuracy of USDA Yield Grade and Beef Carcass Components as Predictors of Red Meat Yield.”
Sysco and Certified Angus Beef Announce Partnership to Enhance Animal Welfare and Beef Sustainability
The Cattle Care Partnership between Sysco and CAB highlights the shared commitment of both companies to support farmers and ranchers and the beef community as a whole. By investing in BQA training, the partnership elevates the industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.
Students Expand Skills Through Summer Internships with Certified Angus Beef
A strong skillset, positive attitude and leap of faith led four students to a summer of learning with Certified Angus Beef as communications interns. Working on an array of projects, the four build their skills while preparing for careers in the beef and related industries.
Register Now for Feeding Quality Forum
Consumer demand signals spur progress in the cattle business, but producers must be proactive when making changes in their marketing strategy. The Feeding Quality Forum event delivers solutions to market-focused cattlemen who want to get rewarded for raising premium beef.
CAB Insider
Misaligned Cattle Markets and Record-high Carcass Weights
Few things in cattle market trends are entirely predictable but the fact that carcass weights peak in November is as close to a sure bet as one could identify. Genetic selection for growth and advancing mature size has fueled the long-term increase in carcass weights.
Credit End Meats With CAB Value-Add
We focused on fourth-quarter middle meat demand as a beef price driver in the last edition of the Insider. This is certainly the case in the current data as rib and tenderloins are pricing near their annual highs. However, a look at annual price trends across the beef carcass shows increasing contributions to CAB premiums from both ends of the carcass.
Behind the Brand
50-14 Letter
U.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.
A translation de carne
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
From barn painting to Rural Relief
The barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Success Stories
Resilience
Hardships are nothing new for producers in the cattle industry. Although markets have been impacted by COVID-19, cattlemen hold strong to past challenges and lessons learned from those times.
A pen of Primes
Their success with quality Angus cattle disguises the fact that the Boyer brothers are first-generation farmers. Originally from Detriot, the brothers moved to a farm in Missouri 46 years ago with no prior knowledge of raising cattle. Today, their best pen of finished steers marked 100% Certified Angus Beef with all but one Prime.
Welcome to the table
If the Olson’s could sit everyone at the same table, when guests come to tour the Olson Land & Cattle ranch near Hereford, Texas, they absolutely would. For close to 30 years now the family has hosted ranch tours, earning them the Certified Angus Beef ® Ambassador Award.
Consumer Connection
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