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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Mark Ahearn Completes Term as CAB Board Chairman
Mark Ahearn admits his role as the chairman has meant a lot to him and his family. He expresses gratitude to those who believed in him throughout the past year and looks forward to seeing the future successes of the premium beef brand.
The Second-Best Sales Year for CAB
While the total fed cattle supply declined by 1.6%, this year a record 5.96 million carcasses, up 2.4%, were certified for the brand, with 37.4% of all Angus cattle meeting the brand’s strict quality standards. A record 730,000 carcasses qualified for Certified Angus Beef ® Prime.
Noble Research Institute and Certified Angus Beef Launch Partnership Centered on Promoting Land Management for Livestock Producers
Land Stewardship, launching November 2024, is an extension of Noble’s educational curriculum and offers an introduction to soil health principles and its effects on ecosystem processes. This free, online program is available for producers of all sizes and locations to gain insights into healthy soil, better grazing animal performance and a more resilient and profitable operation.
Customer First Mentality
When potential buyers fill the Connealy Angus sale barn, they’re not just there for the genetics but the customer service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Certified Angus Beef Seedstock Commitment to Excellence award.
From Modest Beginnings to Excellence
Gilchrist Farm recently received the 2024 Certified Angus Beef Canadian Commitment to Excellence award. This prestigious honor recognizes their exceptional achievements in high-quality Angus genetics and management. Over the years, they have transformed their operation by embracing superior Angus genetics. Their commitment to high standards and innovative practices has distinguished them as a model of excellence in the industry.
From White House to Farmhouse
At Pleasant Valley Farm in Brookville, MD, four generations of the Stabler family have blended tradition and innovation to create a thriving, diversified Angus operation. Honored with the Ambassador Award at the 2024 Certified Angus Beef (CAB) Annual Conference, the Stablers exemplify a commitment to sustainable farming, community engagement and educational outreach. Their significant contributions to the hosting on behalf of the CAB brand highlight their commitment and play a key role in receiving this award.
CAB Insider
USDA Prime Eclipses Select
In a twist unthinkable just two decades ago, USDA data reveals that the current percentage of Prime carcasses has averaged 11.9%, surpassing Select carcasses that are averaging 11.1%, in each of the last five weeks.
Carcass Quality Spreads Pop
High quality steak and roast items such as ribeyes, strip loins, tenderloins and sirloins carry an outsized share of the load when it comes to generating pricing separation up and down the carcass quality spectrum.
Behind the Brand
Certified Angus Beef Expands Offering with Grass-Fed Beef
Certified Angus Beef ® Grass-Fed by Niman Ranch product will make up less than 1% of it’s total supply. A niche product, it will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all CAB products, the grass-fed beef must meet all 10 specifications to qualify for the brand.
2022 Was as Predicted
If there was a lesson in 2022, it was that the beef market is very sensitive to declines in quality grade, as evidenced through price signals. It’s the first time in recent history where we’ve gone backwards — albeit ever so slightly — and customers are telling us they have unfulfilled demand. That’s reflected in the premiums paid, and that’s saying something after two years of extremely high premiums.
Growing Marketability
Advertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.
Success Stories
The Competitive Drive
The Bootheel 7 brand that marks the hips of the Wasserburger’s cow herd could stand for the seven state wrestling titles held between three boys in the fourth generation, but that mark far predates their competitive drive. It’s been the brand carried by Wassserburgers looking for the ‘W’ since the homesteading era.
Following Second Dreams
Cow work, genetic improvements and breeding plans are on the table for hours because building the perfect cow takes constant adjustments to the plans they lay out. The Larsons are working on a masterpiece that moves their families and customers closer to “best” every day. Their determined journey toward elusive perfection helped Larson Angus Ranch earn the CAB 2022 Seedstock Commitment to Excellence award.
The Cattle Market Teacher
Part intuition, part learned experience and a growing database gave Randy Blach the tools to communicate to producers what the market demands. The bottom line is consistently front and center, his mission is to keep more cattlemen and women on the land, doing what they do best.
Consumer Connection
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