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Latest Headlines
Better Cattle Bring Opportunity
Cattle keep getting better, but that doesn’t mean producers should slow down progress. That’s what attendees took home from the 2025 Feeding Quality Forum. It’s call to action for the entire beef industry. Better cattle, yet new and old challenges for each segment.
Future Beef Leaders Receive $100,000
The Colvin Scholarship Fund awarded 27 students a combined $100,000 for their pursuit of innovation, growth and leadership in the beef industry. Each recipient is actively pursuing a career in production agriculture, industry research or other agricultural endeavors. With their aspirations for success in the beef business, they are continuing the legacy of Certified Angus Beef’s (CAB) co-founder and long-time executive director, Louis “Mick” Colvin.
Purpose Follows Passion
A chance opportunity. A change in career direction. And meat science was changed forever. Dr. Gary Smith originally had no plans to become a meat scientist. But thank goodness he did.
All About the Fat
Feedyards are encouraged to feed cattle longer, thus pushing carcass weights to record highs. More and more pounds — but how many of those pounds are saleable beef? Is there a way to increase red meat yield while maintaining marbling for palatability — without increasing the waste fat?
CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates
In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.
Feeding Quality Forum Dates Set Earlier in August
When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.
CAB Insider
Continual Improvement Drives CAB Acceptance Rates
The past year marked the tenth consecutive year that brand sales have topped one billion pounds. This is impressive for the brand, given the year was constrained by significantly fewer fed cattle harvested. In fact, the 5.77 million certified carcasses represent a 2.9% decline in carcass supplies for the brand than last year.
Carcass Weights at it Again
Heavier carcass weights are no headline in 2025, yet this week’s official beginning of fall presents a great time to check in on weight trends. Year to date, average weekly fed cattle carcasses are 24 lb. heavier than a year ago and an astounding 46 lb.
Behind the Brand
Looking Ahead: Tomorrow’s Leaders
There are three ways CAB promotes leadership and growth for the next generation within the beef industry. Internships, events and scholarships can help invest in the next generation who are the future ranchers, chefs, and beef industry professionals.
Michigan Angus Family Earns Ambassador Award
Seldom Rest Farms in Michigan, known for show-ring success, receives the CAB 2023 Ambassador Award for sharing their beef production story with Meijer grocery communications team and other CAB partners. The Foster family shares their passion for Angus cattle while fostering connections within the beef supply chain and promoting the Angus breed and CAB’s role in the industry.
North Dakota Partnership Earns CAB Progressive Partner Award
The Bruner and Wendel families earned the 2023 CAB Progressive Partner award by selling high-quality beef through Dakota Angus, LLC, as part of the CAB Ranch To Table program. They focus on their commitment to quality, data-driven decisions, achieve impressive CAB and Prime percentages and offer high-quality beef directly to consumers in their communities.
Success Stories
Excellence by Everyday Improvement
The cattle business awards no trophies for participation. Nor does any rancher plan and work each day in hopes of wider recognition for doing things right. Yet caring for their land and livestock with a daily devotion to “excellence in practice” quietly switched a spotlight on JPM Farms. Jean-Paul and Marlene Monvoisin with their adult children, Colton Monvoisin and Josee Monvoisin-Garner, operate the quality-focused seedstock Angus ranch in the rolling hills near Parkbeg, Saskatchewan.
Building Bridges for Better Beef
As the clock ticked past 2:00 a.m., handshakes finally signaled a deal. History was made that Thanksgiving morning in 1997 when a group of producers bought a material interest in what was then Farmland National Beef Packing Company.
When ‘Someday’ Becomes Today
Just a few years ago, Ranch Covey Hill showed no signs of an Angus destiny. It was a country estate in disrepair as owners stopped coming out from Montreal in the summers. The Chenails had been looking for land, a place where they could build a herd. They saw potential. That continual pursuit of the best and finding the right people to help caught the attention of the world’s premium beef brand.
Consumer Connection
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