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Latest Headlines
Zybach Angus Receives Certified Angus Beef Progressive Partner Award
Steve Zybach’s vision for smaller Angus producers to get more value for their calves through feeder calf sales with value-added programs led him to be recognized as the 2025 CAB Progressive Partner.
Cross Cattle Company earns Certified Angus Beef Canadian Commitment to Excellence award
Using disciplined breeding, genetics and hands-on management to raise Angus cattle that consistently hit high standards, Cross Cattle Company’s focus on quality earned them the 2025 Canadian Commitment to Excellence award.
Willis Ranch Earns Commercial Commitment to Excellence Award
Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.
Success, Despite Challenges
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.
Maplecrest Farms Receives Certified Angus Beef Ambassador Award
Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.
Means Ranch Company Earns Certified Angus Beef Sustainability Award
Four generations of the Means family built a legacy through sustainable grazing, water conservation and careful selection of Angus genetics for their south Texas environment. Their stewardship earned the 2025 CAB Sustainability Award.
CAB Insider
Heavy Lifting Ahead for Cutout Values
The typical October beef market is marked by a strong swing in carcass cutout values as a lull in demand follows Labor Day, sending cutout values to a seasonal low beginning in October.
Continual Improvement Drives CAB Acceptance Rates
The past year marked the tenth consecutive year that brand sales have topped one billion pounds. This is impressive for the brand, given the year was constrained by significantly fewer fed cattle harvested. In fact, the 5.77 million certified carcasses represent a 2.9% decline in carcass supplies for the brand than last year.
Success Stories
Legacy in the Golden Land
On a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.
Helping Hands, Helping Herds
“When I die, I want to come back as one of your cows,” murmurs a friend to Steve Zybach. Full to the brim from an alfalfa ration every day, bountiful fields of lovegrass stretched out across the Texas Panhandle—and owners who leave no ounce of cattle care up for question. The Zybachs’ motivation for this level of dedication to their Angus cattle is simply love.
An Ambassador for All
Joanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.
Consumer Connection
More Than Steak and Potatoes
Yesterday’s steak and baked potato is today’s beef brisket from the restaurant downtown. The food scene is changing, driven by a new age of consumers who want more. They seek new flavors and attributes on the packaging, but still expect beef to taste great.
2022 Was as Predicted
If there was a lesson in 2022, it was that the beef market is very sensitive to declines in quality grade, as evidenced through price signals. It’s the first time in recent history where we’ve gone backwards — albeit ever so slightly — and customers are telling us they have unfulfilled demand. That’s reflected in the premiums paid, and that’s saying something after two years of extremely high premiums.
Growing Marketability
Advertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.