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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Certified Angus Beef Bringing Unique Rancher Event to Kansas
Backed by the latest science and industry expertise, BQA provides practical guidance to help protect cattle well-being, beef quality and producer investment. More than a certification, it serves as a commitment to continuous improvement for farmers and ranchers working to raise high-quality beef the right way.
Certified Angus Beef Launches New Podcast
The CAB Bite podcast answers burning questions about the brand. In 20 minutes or less, listeners will get an extra “bite” of news, insights and practical takeaways. The short-form podcast aims to give the beef community an up-close, behind-the-scenes look at CAB and its supply chain.
Sysco Highlights the Value of Beef Quality Assurance
The commitment to cattle care and continuous improvement is also reflected in the Raised with Respect™ program, a partnership between CAB and Sysco, now in its third year. The initiative helps expand awareness of BQA principles while supporting educational resources for ranchers and additional collaboration across universities, extension systems and industry partners.
Apply by April 1 for Colvin Scholarship
The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.
Working in Balance
Cattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.
Healthier Soils and Stronger Herds
Effective land stewardship requires an understanding of how each decision affects forage growth, cattle performance and long-term stocking rates. When land is the foundation of the business, producers are more likely to invest time and resources into managing it intentionally.
CAB Insider
Beef Month Anticipation: Cattle and Beef Values
MARKET UPDATE Fed cattle prices moderated slightly in last week’s trade with a $2/cwt. decline to average $246/cwt., just off the record high observed two weeks ago. Last week’s 529K harvested total appears robust in a season when an erratic pattern of weekly head...
Heavy Cattle Challenges
MARKET UPDATE The fed cattle market has been on an exceptionally bullish trend for the past two weeks. As if the wildly aggressive $10/cwt. price increase two weeks ago wasn’t enough, last week’s trade featured yet another $3/cwt. jump to the amazement of most market...
Behind the Brand
Not From Your Pocket
When Angus ranchers ask how CAB is funded, the answer isn’t dollars out of their pocket. No portion of American Angus Association® membership dues or fees for cattle registrations or transfers goes toward the brand’s budget. As a not-for-profit company, our revenue is generated through packer commissions.
Protecting Brand Integrity
Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.
Promising Quality in Angus
Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.
Success Stories
Legacy in the Golden Land
On a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.
Helping Hands, Helping Herds
“When I die, I want to come back as one of your cows,” murmurs a friend to Steve Zybach. Full to the brim from an alfalfa ration every day, bountiful fields of lovegrass stretched out across the Texas Panhandle—and owners who leave no ounce of cattle care up for question. The Zybachs’ motivation for this level of dedication to their Angus cattle is simply love.
An Ambassador for All
Joanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.
Consumer Connection
More Than Steak and Potatoes
Yesterday’s steak and baked potato is today’s beef brisket from the restaurant downtown. The food scene is changing, driven by a new age of consumers who want more. They seek new flavors and attributes on the packaging, but still expect beef to taste great.
2022 Was as Predicted
If there was a lesson in 2022, it was that the beef market is very sensitive to declines in quality grade, as evidenced through price signals. It’s the first time in recent history where we’ve gone backwards — albeit ever so slightly — and customers are telling us they have unfulfilled demand. That’s reflected in the premiums paid, and that’s saying something after two years of extremely high premiums.
Growing Marketability
Advertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.