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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Jett Stream to Prime
In the Oklahoma Panhandle, four generations built a herd defined not by the odds against it, but by standards never lowered. That commitment drove decades of genetic and management improvements, taking Jett Ranch from struggling to reach Prime to more than 70% Prime today, and earned the ranch the 2026 CAB Commercial Commitment to Excellence award.
Nebraska Feedyard Recognized for Excellence
Motivation starts the feed truck before sunrise, keeps going through adversity and drives pursuit of the next goal.
It has more than fueled daily routines for Terry Beller. It’s helped his family and crew build the multigenerational Beller Feedlot into one long-known for customer service and high-quality beef.
The Capstone Approach to Modern Cattle Feeding
Taking aim without a target is like fishing without bait. It just doesn’t work. The cattle market lures with premiums for targets hit, but the bar keeps rising. Getting better in this dynamic setting takes detailed feedback. Capstone Beef provides that to its commercial customers with report cards that track progress and reveal needed change.
Doing It Better
James Coffey’s roots in Angus cattle run deep, from his great-great-grandfather’s 1928 American Angus Association membership to the Pathfinder cows at Branch View Angus. Since returning to the family farm in the 1990s, Coffey has pushed the operation forward through better genetics, technology, management and customer service. This drive earned Branch View Angus the 2026 Certified Angus Beef Seedstock Commitment to Excellence award.
$100,000 to Future Beef Leaders
Interest in quality beef production continues to grow. This year, the Colvin Scholarship Fund awarded $100,000 to 24 students across the country, helping them continue their education and prepare for careers that will contribute to the strength and advancement of the beef industry.
From Data to Dollars
The journey to produce high-quality beef presents market volatility and management challenges. But today, there are data, technology, tools and partners to identify the best value and how to attain it. At the 2026 Feeding Quality Forum, each speaker added to the same message on Aug. 4 and 5 in Amarillo, TX.
CAB Insider
Margins Sqeeze, Markets Cool: What It Means for Fed Cattle
Focused marketing of a premium beef brand demands some attention to tracking price spreads across differing quality specifications. The USDA quality grade scale provides the domestic measuring stick by which the trade differentiates demand across the quality spectrum.
Rapid Decline in Select Carcasses
The steep upward price trajectory in the fed cattle market remains wholly supported on fed cattle remaining in tight supply and the tight grasp of cattle feeders keeping feedlot stays and carcass weights elevated. Weights continue to underpin beef production tonnage, cutting the harvest pace deficit for fed cattle.
Behind the Brand
Doing It Better
James Coffey’s roots in Angus cattle run deep, from his great-great-grandfather’s 1928 American Angus Association membership to the Pathfinder cows at Branch View Angus. Since returning to the family farm in the 1990s, Coffey has pushed the operation forward through better genetics, technology, management and customer service. This drive earned Branch View Angus the 2026 Certified Angus Beef Seedstock Commitment to Excellence award.
Eye on the Target
Regardless of a producer’s goal, each genetic decision takes you a step closer or further from achieving it. Targeting the Brand is a tool for cattlemen pursuing quality gains, helping commercial producers know and best leverage the value of their Angus cattle on sale day.
Defining the Margins of Quality
Driven by genetic selection and improved management, carcass quality has advanced significantly, most notably through more marbling. Yet, with nearly two-thirds of Angus-type carcasses falling short of brand standards, understanding why is critical to balance the economic incentives of added weight against CAB® product size and consistency requirements.
Success Stories
Jett Stream to Prime
In the Oklahoma Panhandle, four generations built a herd defined not by the odds against it, but by standards never lowered. That commitment drove decades of genetic and management improvements, taking Jett Ranch from struggling to reach Prime to more than 70% Prime today, and earned the ranch the 2026 CAB Commercial Commitment to Excellence award.
Nebraska Feedyard Recognized for Excellence
Motivation starts the feed truck before sunrise, keeps going through adversity and drives pursuit of the next goal.
It has more than fueled daily routines for Terry Beller. It’s helped his family and crew build the multigenerational Beller Feedlot into one long-known for customer service and high-quality beef.
Doing It Better
James Coffey’s roots in Angus cattle run deep, from his great-great-grandfather’s 1928 American Angus Association membership to the Pathfinder cows at Branch View Angus. Since returning to the family farm in the 1990s, Coffey has pushed the operation forward through better genetics, technology, management and customer service. This drive earned Branch View Angus the 2026 Certified Angus Beef Seedstock Commitment to Excellence award.
Consumer Connection
More Than Steak and Potatoes
Yesterday’s steak and baked potato is today’s beef brisket from the restaurant downtown. The food scene is changing, driven by a new age of consumers who want more. They seek new flavors and attributes on the packaging, but still expect beef to taste great.
2022 Was as Predicted
If there was a lesson in 2022, it was that the beef market is very sensitive to declines in quality grade, as evidenced through price signals. It’s the first time in recent history where we’ve gone backwards — albeit ever so slightly — and customers are telling us they have unfulfilled demand. That’s reflected in the premiums paid, and that’s saying something after two years of extremely high premiums.
Growing Marketability
Advertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.