The impossible dream

Date: May 14 2019

Cattle Markets & Consumer Connection & News Release & Premium Potential

Imagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it began to coast in 2002 and scaled back to maintain flat demand. The 30 other Angus programs at that time struggled to compete with commodity beef; most folded.

Staying on track

Date: Apr 16 2019

Black Ink & Premium Potential

Why do we call substantial disasters “perfect” storms? It feels like an oxymoron. The title perfect storm seems a more fitting descriptor for the rain that comes just in time to break a drought, or the swirling clouds that bring rain but never materialize into a devastating cyclone. The drama still unfolds, but disaster doesn’t follow.