The Certified Angus Beef® brand goes beyond fresh beef to add value to high quality Angus cattle. Since its launch in 1978, demand for premium and further-processed items, like deli meats and frankfurters, has brought more value for producers and choices for consumers.
Marbling in cattle—the taste fat—was long considered the feedlot’s responsibility, until research pointed to opportunities all the way back to the ranch.
Winners of the Kansas Angus Association’s 2014 Carcass Data Project (CDP) are old hands at raising high-quality cattle.
The top three contestants had elite level scores, but John Wendling’s winning entry stands out above the rest.
With beef at record high prices in North America and around the world, consumers are seeking premium products to ensure their money is well spent. That’s one reason the Certified Angus Beef ® (CAB) brand joined with the Canadian Angus Association to sponsor “Carcass 101” June 18-19 in Olds, AB.
There is no man more associated with the words “cattle market” than Topper Thorpe, who left his mark on the industry during a 32-year tenure with CattleFax. His contributions and leadership will be noted as Thorpe receives the Feeding Quality Forum Industry Achievement Award in August.
The insurance premium in the beef business has recently gotten cheaper.
Insurance? Sure, that’s one way restaurateurs think of the premium paid for high-quality beef, because it helps ensure their customers will leave happy about their center-of-the-plate selections.
A chef to hotel guests and dignitaries around the world, Tony Biggs has joined the Certified Angus Beef® brand team in delivering the very best beef to carnivores
everywhere. As the brand’s new director of culinary arts, Biggs will lead the company’s culinary expertise and outreach, helping chefs, retailers and consumers
interpret premium beef trends and apply them on menus, in meat cases and in kitchens around the globe.
When corn prices moved up a few years ago, many predicted cattle finishers would reduce days on feed and quality grades would suffer. Neither happened.
A consumer demand model for high-quality beef shows the market power behind a leading premium brand.
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