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New book release benefits ranchers

Date: Nov 26 2019

Consumer Connection & News Release

There are 40 stories included in the coffee table book: Sheltering Generations—The American Barn. Beef producers in more than 20 states, ranch life, rural community and the role of barns in our landscape. Proceeds benefit the Rural Relief Fund.

Prime opportunities highlight CAB outlook

Date: Nov 22 2019

News Release & Premium Potential

When sales are up across the board, it’s often hard to find a darling of the fiscal year. But for the Certified Angus Beef® brand, even in a strong year, CAB Prime stole the show, said the brand’s president, John Stika. “We could have sold a lot more of this product if it were available, but it wasn’t.”

Quality game

Date: Nov 18 2019

Consumer Connection & News Release

Opening up dialogue about the CAB brand gets cattlemen thinking about the decisions they make on the ranch and how those affect consumers. Ultimately, every CAB steak starts at the registered purebred level.

Passing the torch

Date: Oct 28 2019

Feeding Quality Forum & News Release

We speak with pride about what our forebears did to build up the land and business. But there’s more to each generation than that. At the 2019 Feeding Quality Forum, Rodd Welker said all you have to do is find common ground.