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Sign reading

Date: Jan 09 2019

Black Ink & Cattle Markets

For the cattle industry, market signals can offer the same perspective. Data, seasonal changes, articles providing the same advice on vaccination programs or colostrum importance are all too familiar.

Genetic answers to consumer demand

Date: Nov 20 2018

Angus Convention & Cattle Markets & Consumer Connection & EPDs & News Release

What’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s opening session Saturday, Nov. 3, in Columbus, Ohio. As farmers and ranchers attended breakouts designed to make their own herds better, McCully’s point held its weight. Anything that could make it above the Select line was once considered “on target” for satisfying consumer demand.

Better than average

Date: Oct 27 2018

Cattle Markets & Feeder Calf Marketing & On Target & Post Weaning

Few producers strive for average—from cow productivity to cost reduction, we all want to be better than that. Yet half of every herd is below its own average, so the bar we compare against is important for context. As the summer video sale reports come in, we hear lots of comments wondering how some cattle trade at such exceptional prices.