Category: CAB Connection

The path to 2 billion

Date: Mar 20 2019

Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.

The cost and value of quality

Date: Mar 12 2019

Bringing the value back home

Date: Dec 03 2018

When I was a young girl, if you’d have asked me if I would be starting my career in ag communications in 10 or 15 years, I would’ve probably called you crazy for asking. A tomboy with an intuitive brain, I loved feeding cows with my dad and not much else. I wanted to know how the cow business worked and how I could make our operation better for the future.

Not there yet

Date: May 08 2017

I understand why it’s tempting for cattlemen to ask, “Do we have enough quality? Can we start selecting for something else?”