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Cause and effect

Date: Dec 12 2018

EPDs & Gestational Nutrition & On Target

We sometimes associate cause and effect without knowing the real link, or as an academic buzz phrase has it, “correlation does not equal causation.” A quick search provides a humorous example. Did you know ice cream sales and shark attacks are highly correlated? While true in a broad sense, the actual reason for similar seasonal trends is that hot weather brings greater ice cream consumption as well as more swimming along beaches where sharks lurk.

Genetic answers to consumer demand

Date: Nov 20 2018

Angus Convention & Cattle Markets & Consumer Connection & EPDs & News Release

What’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s opening session Saturday, Nov. 3, in Columbus, Ohio. As farmers and ranchers attended breakouts designed to make their own herds better, McCully’s point held its weight. Anything that could make it above the Select line was once considered “on target” for satisfying consumer demand.

Balance vs. the trade-off

Date: Oct 27 2018

EPDs & On Target

One of the big challenges of livestock judging is explaining “balance” to a new evaluator. As we attend county fairs, state previews and junior nationals, we’ll hear the term used to describe cattle in nearly every class. After the judge remarks on the calf’s balance, they’ll follow up with a collection of terms that support their view of balance.

From average to elite

Date: Apr 26 2018

Breeding Technologies & EPDs & News Release

The cow-calf world knows two distinct groups, often mutually exclusive, says Ryan Noble, of Yuma, Colo. “On one hand, we have the high-octane, high-input, high-production, high-return operations that are geared to go big,” he says. “Put on the gas. You get what you pay for.”