“Change is inevitable, success is optional,” David Rutan says. That positive philosophy applied to everything from good morning to great cattle only begins to tell why Morgan Ranches earned the 2020 Certified Angus Beef Commercial Commitment to Excellence award.
It’s not the work of fancy technology, though spreadsheets of data and consultants lend their hand. It’s six generations of meticulous puzzle masters who focused on making better each piece of the bigger picture.
The Steib family has expanded their farm and feedlot operation into a dynamic ranch. Today, they raise the calves they eventually feed out, having a hand in quality decisions every step of the way.
Raising cattle had been a dream for the Idaho couple from the start of their marriage, even though neither had prior ranching experience. After years of dedication and faith in each other, the Brown family now operates a large cow-calf operation focusing on quality Angus genetics.
The Miller family has invested time, technology and the study of expected progeny differences into their cattle. The result? Quality Angus genetics that consistently come on top and premiums that end up in the hands of the farmers.
A successful business doesn’t happen overnight. It takes patience, strategic management and a desire to make the best better. After years of dedication, the Georg brothers have increased the carcass quality and maternal function of their Angus herd.
They’ve been retaining ownership of their calves for more than a decade, finding success in the practice – but that’s not where they stopped. Cattlemen Blake Robertson and Virgil Ast are continuously selecting Angus bulls and cows with quality genetics to improve their end product.
Missouri commercial rancher Jeremy Zoglmann turns risk into reward, earning 80% CAB out of 150 calves sold each year. His success is a result from his dedication to quality Angus genetics and goal to increase premiums on his calves.
With goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Hardships are nothing new for producers in the cattle industry. Although markets have been impacted by COVID-19, cattlemen hold strong to past challenges and lessons learned from those times.
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