Beef Quality Assurance eases consumer concerns about how their food is raised. BQA is common sense backed by science and research like animal welfare, health, record keeping, biosecurity, transportation and worker safety.
The way we market cattle trickles down to the cow-calf producer and how they choose to sell calves. Consumer dollars favor adding value to the end product, and it pays to start down that road while still on the ranch by retaining ownership.
Opening up dialogue about the CAB brand gets cattlemen thinking about the decisions they make on the ranch and how those affect consumers. Ultimately, every CAB steak starts at the registered purebred level.
While the emphasis of this analysis is on maternal reproductive traits and their relationship to carcass merit, an additional unique dataset allowed us to evaluate direct marbling relationships with semen and scrotal traits in yearling bulls.
We speak with pride about what our forebears did to build up the land and business. But there’s more to each generation than that. At the 2019 Feeding Quality Forum, Rodd Welker said all you have to do is find common ground.
Buyers know your calves by their history and connect that to your name. Sometimes it’s all they know about you, good or bad. Basic questions about marketing feeder calves answered to help build your reputation.
Before I started my job with Certified Angus Beef all I knew about steak is I wanted it medium-rare. My mom burns food and it doesn’t matter if it’s garlic toast or steak. So I was not used to getting medium-rare steak…
John Richeson presented on his research in BRD diagnostics at the 2019 Feeding Quality Forum. Focused on metaphylaxis and new technologies that may aid in faster identification of clinically-infected animals.
Certified Angus Beef LLC President asks the question, “Have we outpaced consumer demand for premium beef?” John Stika’s short answer is “no”. The ideal quality mix changes as consumers preferences change, but we are close to ideal as ever.
In everything he does, Ryan Noble pushes the limits of success to what some would call overachieving. To everyone else, it’s no surprise Noble Ranch was named the Certified Angus Beef ® 2019 Commercial Commitment to Excellence Award winner.
We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, we will assume that you are in agreement.