U.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
As the oldest barbecue establishment in Texas, Black’s Barbecue must be doing something right. They peg their success on a combination of family, quality beef and customer service.
Long time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Innovation presents the option to accept or turn down, said Bill Rishel, longtime Nebraska Angus producer, at the online 52nd Annual Beef Improvement Federation Symposium. He challenged listeners to see change as an opportunity for progress.
In the past few years, CAB has licensed more than 100 retailers in the heart of cattle country, making CAB product more accessible to rural producers. Now, producers are likely to find CAB brand in their local meat cases.
Their success with quality Angus cattle disguises the fact that the Boyer brothers are first-generation farmers. Originally from Detriot, the brothers moved to a farm in Missouri 46 years ago with no prior knowledge of raising cattle. Today, their best pen of finished steers marked 100% Certified Angus Beef with all but one Prime.
The COVID-19 pandemic and its lack of options for dining out changed the home kitchen’s role in daily lives. With society running on a new schedule, chefs at the Certified Angus Beef® brand explored different ways to connect with consumers. CAB Chefs Michael Ollier and Gavin Pinto started by meeting consumers where they are—in the comfort of their homes.
Frank Mitloehner presents his findings on the animal ag sector’s impact on global warming. He explains how cattle counterbalance other fossil fuel sectors, proving that cattle are a solution and not a threat.
Bobby VanStavern was a mover and shaker for the CAB® brand. His love for quality Angus beef and people is evident in his many outstanding accomplishments. He leaves a lasting legacy with the brand and everyone he worked with.
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