This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand.
Everybody has to start somewhere.
Nestled off of old Route 66 in the Missouri Ozarks, my ancestors set out to write their own success story. From sheep and hogs to the newly-acquired Angus cattle in 1933, they knew nothing more than how to look forward.
What’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s opening session Saturday, Nov. 3, in Columbus, Ohio. As farmers and ranchers attended breakouts designed to make their own herds better, McCully’s point held its weight. Anything that could make it above the Select line was once considered “on target” for satisfying consumer demand.
The IBM brand isn’t often associated with the cattle business. But that may change, thanks to the tech giant’s IBM Food Trust and its use of blockchain. That’s just what it sounds like: blocks of information that form a chain, linked via Internet to allow information sharing that is seamless, efficient and secure.
You want a cattle vaccine that’s both safe and effective, but sometimes you have to choose which of those ideals gets the upper hand. That’s according to Paul Walz, the Auburn University veterinarian who spoke at the Feeding Quality Forum late this summer in Sioux City, Iowa. Vaccination programs must be true to the label protocols, yet individualized for each farm or ranch and the level of risk they can accept.
Extending a 14-year streak of year-over-year growth and the third year for sales above 1 billion pounds, the first and largest branded beef company reported record sales of 1.21 billion pounds in Fiscal Year (FY) 2018, ending Sept. 30. That was an 8.1% increase, or 91 million pounds.
Hitting a target takes practice, careful calibrations, attempts and recalibrations over time. Cow-calf producers make decisions every day, but how many of those relate to the calves’ ability to realize their potential and hit a high-quality beef target? At the Certified Angus Beef ® (CAB®) brand’s Feeding Quality Forum this summer in Sioux City, Iowa, the brand’s own beef cattle specialist, Paul Dykstra, summarized the rancher’s dilemma.
Vitamins are essential in keeping cattle healthy year-round. Past price spikes have producers looking at savings along with concerns about source and efficacy over time. Jeff Heldt, with Micronutrients Intellibond, explored cost-effective vitamin and mineral strategies.
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