After the holidays, things will slow down. Nah, maybe after calving, branding and breeding. But then, summer comes and there’s all that hay to make when the sun is shining, fences to build and cedars to eliminate (or insert your own region-specific fair-weather task).
Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.
It takes a powerful start and decades of focus to get harvest groups that regularly qualify 100% for the Certified Angus Beef ® (CAB®) brand. What about 97.7% at CAB Prime brand and that one steer “only” hitting the traditional premium Choice CAB mark? Not too good to be true, that’s just the mark of a Champion. To be precise, it’s the Champion pen of 40 enrolled in the 2018 Angus Value Discovery Contest (AVDC), produced by Jack and Bill Boyer, Boyer Brothers Angus, Perryville, Mo.
Victory in war starts long before the battle. The same is true in combat against cattle diseases. “My job as a military commander is to take a soldier and make him resilient,” Col. Sam Barringer said at the Feeding Quality Forum in Sioux City, Iowa this summer. The veterinarian and technical specialist for Diamond V illustrated the point by stretching a rubber band: too much pressure, no matter the reason, may cause it to break.
You vaccinate to keep cattle healthy, but if they’re already coming down with a bug or your timing is off, your efforts could be worse than a waste. That’s what Brian Vander Ley, veterinarian epidemiologist at the University of Nebraska, told 200 cattlemen at the Feeding Quality Forum in Sioux City, Iowa, this August.
Students already helping lead the beef community could win a share of $33,500 by applying online for the Certified Angus Beef ® (CAB®) brand’s Colvin Scholarship. The Fund has awarded more than $250,000 to 76 college juniors, seniors and graduate students since 1999.
When I was a young girl, if you’d have asked me if I would be starting my career in ag communications in 10 or 15 years, I would’ve probably called you crazy for asking. A tomboy with an intuitive brain, I loved feeding cows with my dad and not much else. I wanted to know how the cow business worked and how I could make our operation better for the future.
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