Students expand skills through summer internships with Certified Angus Beef

Four students apply classroom knowledge to the real world.

by Maddy Rohr, 2023 Producer Communications Intern

June 12, 2023

A strong skillset, positive attitude and leap of faith led four students to a summer of learning with Certified Angus Beef (CAB) as communications interns. Working on an array of projects, the four build their skills while preparing for careers in the beef and related industries.

Kylee Sellnow, CAB communications manager, says these opportunities should nurture their skills with real-world practice across the beef business from pasture gate to consumer plate.

“We are thrilled to welcome four young professionals to the brand’s communications team this summer, and excited for the energy each brings to their roles,” Sellnow says. The past 2019 CAB intern adds, “From public relations, copywriting and design, to photography, videography and social media, each will have the chance to develop the diverse abilities that prepare them for a career.”

Claudia Adcock, 2022-2023 Studio Production Intern

Savannah Peterson, 2023 Public Relations Intern

Returning as studio production intern, Claudia Adcock, senior in digital media at Ashland University from Orrville, Ohio, competes on the women’s tennis team but also enjoys wedding photography and videography.

“I truly am excited to be back with the team and getting to experience and try new projects,” she says. “I love the community here and the drive everyone has. This is like no other workplace and it has been one of my favorite places to work.”

Her summer projects include editing videos for social media and events, as well as assisting with video and photo shoots both on- and off-site.

Savannah Peterson joined as public relations intern. The Gothenburg, Neb., senior in agricultural communications and journalism at Kansas State University (K-State) grew up on her family’s fifth-generation farm and ranch with row crops, a commercial cow herd and feedlot. Eager to move to a different part of the country, Peterson says she most looks forward to working with brand-ambassador chefs.

“I was so excited to be selected for this internship because the brand has so much respect within the beef industry, which I am most familiar with,” she says. “The public relations role gives me a chance to work more with the end users of beef, such as chefs and consumers.”

Peterson will focus on monitoring brand mentions and generate media pitches and pitching strategies.

Will Todd, 2023 Communications Intern

Maddy Rohr, 2023 Producer Communications Intern

Communication intern Will Todd builds on his degree in culinary arts by pursuing an advertising and graphic design bachelor’s at Ohio’s Columbus College of Art and Design. The Columbus native’s longtime interest in food led to his development of a food blog featuring recipes, food photography and engaging stories with each post.

“Food is something that can bridge gaps and create bonds, and I’m glad I get to be a part of that,” Todd says. “Creating content for a company so highly esteemed within the beef industry is an honor.”

He looks forward to using social media to engage with consumers with storytelling and design to promote the brand. Additionally, he will write copy for marketing materials, create graphic design content, and take photos for the brand’s consumer-facing social media, website and campaign efforts.

Serving as producer communications intern, Maddy Rohr is a senior in agricultural communications and journalism at K-State from Elbert, Colo. She grew up on a registered Angus and Charolais seedstock ranch, developing a passion for the cattle industry and now eager to learn and explain how CAB serves Angus producers.

“The internship opportunity combines my interests in cattle and communications is so exciting,” Rohr says. “I enjoy telling producers’ stories and advocating for beef, so I’m excited to grow with one of the most recognized brands in the industry.”

Rohr will engage with Angus producers through written stories and content creation for the brand’s rancher-facing social media, website and email copy.

Eager to get started, all four interns are busy checking items off their to-do list while adding to their list of experiences for the future.

Jumping In

Certified Angus Beef accepting applications for its three summer communications internships.

by Lauren Mosher, Certified Angus Beef intern

October 12, 2022

You’re handed a camera and told, “Just jump right in.” It’s a phrase heard on repeat as a Certified Angus Beef intern, while gaining experience with photo, video, journalism, public relations and social media.

In a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain.

Essential for success before going to the workforce after college, the internship offers hands-on experience and effective communications skill building.

“Certified Angus Beef does a great job of helping you understand what a career is like and I’ve been able to gain real-life experience,” says Kindle Catching, 2022 digital marketing intern. “I am going home with lots of knowledge and feeling inspired. They prepared me for life after college.”

Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.

The Producer Communications intern will engage farm and ranch audiences. This intern will write news releases, feature stories and create content for the brand’s rancher-facing social media accounts, website and email copy. Background knowledge and experience in agriculture is preferred.

The Communications intern will support business and consumer audiences. This intern will write news releases, feature stories and create visual content with photos and videos for the brand’s consumer-facing social media accounts, website, and seasonal campaign efforts.

The Public Relations intern will monitor brand mentions and emerging issues in trade and top-tier media, generate media pitches and pitching strategies, and support any events as they arise. The secondary focus will be to create content for the brand newsroom.

The positions will be customized to match an intern’s interest in practicing multi-media storytelling and additional skills. Some assignments may include photography and video editing, generating pitch stories to media or traveling to off-site events at restaurants, grocery stores or ranches.

“You’re given opportunities to grow the skills you learned in the classroom and practice ones you haven’t yet had the chance to with this internship,” says Daniela Medina, 2022 public relations intern. “I would recommend this internship to anyone. You will feel like a valued team member from day one.”

Junior or senior college students are encouraged to apply by November 15, 2022.

Summer interns will be expected to work for 10-12 weeks from the brand’s office in Wooster, Ohio, for 40 hours per week between mid-May and mid-August. Applications require a cover letter, resume, and online portfolio of work samples in communications. Attendance at the 2022 Youth Beef Leaders seminar, hosted by the brand December 14-16, is required as part of orientation.

Jump in. Find more information about these internship opportunities and apply at CertifiedAngusBeef.com/recruiting.

Students Extend Learning into Summer Internships with Certified Angus Beef

Four college students join CAB for the summer.

by Lauren Mosher

June 16, 2022

For some students, learning doesn’t stop when they leave the classroom.

The up-and-coming leaders in the beef business get hands-on experience, networking with professionals and putting their classroom knowledge to work. Four students join the Certified Angus Beef (CAB) team this summer eager to learn, grow and contribute.

Joining the video production team as the studio intern is Claudia Adcock. She grew up part of a large family in Orrville, Ohio, and is majoring in digital media production at Ashland University.

“I enjoy being able to use my talents and love for photography and videography to bring joy to others,” she says. “I’m excited to jump into this company and continue to grow my skills.”

Putting her enthusiasm to work for the Digital Marketing team is Kindle Catching. A native of Howe, Texas, Catching comes from a cattle production background and working as a part of her family’s auction business. The senior at Texas Tech University is an animal science major with an interest in agricultural communications.

“Certified Angus Beef is in tune with all the things I am passionate about,” says Catching, digital marketing intern. “They have a passion for service, people and giving back – but along the same lines, it’s beef with a mission.”

She says the brand’s mission and values feel just like home.

Claudia Adcock, Studio Intern

Kindle Catching, Digital Intern

That’s also what drew this year’s public relations intern to the brand.

“Certified Angus Beef is one of the most recognized brands,” Daniela Medina says. “They are representing ranching families across the United States and I’m looking forward to working alongside these people.”

Medina grew up in Pilot Point, Texas, and discovered agriculture in high school FFA. From there, her love of advocating for beef led to an agriculture communications degree from Texas A&M University. She is currently pursuing a master’s degree at the University of Arkansas in agricultural education and extension with a focus in communication and leadership.

“I look forward to grasping Certified Angus Beef’s reach across the supply chain and more opportunities to advocate for the beef industry,” Medina says.

Serving as the communications intern is Lauren Mosher. Raised on a fifth-generation diversified crop and livestock farm in Liscomb, Iowa, she represents one of the families who raise CAB. The Iowa State University senior in agricultural communications can connect her cutout data on fed steers and her cows in the pasture to the stories she will tell this summer.

“For many years, I’ve watched the product I raise earn this brand’s label,” Mosher says. “It’s neat for me to keep learning about the brand and meet the people who work on behalf of the producer and consumer.”

She says the internship is a great chance to grow her skillset and gain a better understanding of how CAB shares beef’s pasture-to-plate story across varying audiences in the supply chain.

Daniela Medina, Public Relations Intern

Lauren Mosher, Communications Intern

Setting students up for successful careers is the foundation of CAB’s internship program.

“As a former Certified Angus Beef intern, I personally understand the value a summer with the brand can have on a young person’s career,” says Nicole Erceg, director of communications. “This year’s interns are all bright, talented and passionate young leaders who I know will do great work on behalf of Angus breeders.”

Taking education beyond the classroom, this year’s interns are already hard at work, learning along the way.

CAB interns join for the summer

by Paige Holbrooks

June 25, 2021

Classroom knowledge is important, but cultivating skills happens through applied, hands-on learning. Two carnivore college students connect their passion and crafts this summer as Certified Angus Beef interns.

Paige Holbrooks, producer communications intern, is putting her learned skills to practice serving cattlemen.

Her upbringing on a cow-calf operation in West Texas makes pursuing an agricultural career natural for Holbrooks. The senior in agriculture media and communication at West Texas A&M University will create content for cattlemen, including social media posts, feature stories, website copy, photos and video.

“In high school, I participated in 4-H and FFA. I discovered sharing stories about agriculture was my calling,” Holbrooks says. “I didn’t know what that would look like then or that it would lead me to Ohio.”

While in college, she wrote for the Lamesa Press Reporter, a local paper near her hometown, and was a Texas Beef Council ambassador. These past experiences and her ranch background provide a solid foundation for Holbrooks to build on in sharing information for farmers and ranchers.

“I am confident that what I learn this summer will prepare me for any job I hold in the industry,” she says.

Holbrooks will graduate with her bachelor’s degree in Spring 2022 and plans to pursue a career in ag journalism.

Paige Holbrooks

Kalyn Blue

Kalyn Blue, digital marketing intern, is working to support the brand’s consumer communications team.

Blue attributes her passion for beef to tagging along with her dad and grandfather at an early age. Her farm experience led her to The Ohio State University where she is currently a junior studying agriculture communications and meat science.

“Coming from an agriculture background has led me to my passion, and I couldn’t see myself in any other field,” Blue says.

After serving as the Fulton County 4-H program assistant last summer and participating in 4-H and FFA throughout her youth, Blue will build on her past experiences while at the brand.

“I am looking forward to this opportunity of growth both personally and professionally while growing my network,” she says.

In her role, Blue will create content for the brand’s social platforms and develop skills in creative copywriting.

Blue plans to graduate with her bachelor’s degree in the spring of 2023 and hopes to find a job where she can continue to promote the quality products that the beef industry has to offer.

CAB communications internship open now

by Morgan Marley Boecker

October 9, 2020

To thrive in a career takes seasoning beyond the classroom, so that learned skills not only shine but grow with on-the-job challenges and direction. The right internship can offer those links.

Certified Angus Beef ^® (CAB) brand interns draw on their writing skills and creativity to share the stories with stakeholders across the beef supply chain. The producer communication internship is meant for college juniors and seniors, and the application is open until Dec. 1.

The opportunity provides practice in photography, videography, website management and more across the brand’s multi-media channels allowing students to learn more in their areas of interest.

Selected students gain real-world experience to benefit journalism, public relations, marketing and other careers in the beef industry.

“A creative and passionate environment drives trust and confidence, and that’s what this team does every day,” says Kylee Kohls, 2019 summer intern. “The producer communications team taught me what it looks, feels and sounds like to be a beef storyteller.”

A strong story starts with good writing – whether it’s a video script, news release or feature. Interns are valued team members and regular contributors to the Angus Journal and Angus Beef Bulletin. They also assist with social media copy, website management, photography and video production.

Interns often hit the road to cover stories at Angus ranches across the U.S. They’re responsible for interviews, photography, video shooting and writing stories sent to most North American ag media and published on the brand’s website and social media pages.

While interns must work independently to meet deadlines, the team works to develop their skills by providing personal feedback on projects.

“One-on-one writing coaching and individual project meetings provided continuous growth opportunities all summer long,” Kohls says.

The team will select from a pool of motivated students to fill the summer 2021 or schoolyear 2021-2022 terms. Summer interns often work from the brand’s Wooster, Ohio, office 40 hours per week throughout the duration. Spring and fall interns work 10 hours per week from their remote location.

The application asks for a resume, cover letter and an online or uploadable portfolio of work samples in writing, photography and videography (if applicable).

Find more information about the internship or apply at www.cabcattle.com/internship/.

Watch the video below for more details and what to expect.

Everybody wins

50 CAB interns learn, tell brand stories across 20 years

By Maeley Herring

The cow and the egret, the bee and the flower, the Gobi woodpecker and the saguaro cactus. Add an effective internship to that list; symbiotic roles benefit each other.

Two decades ago, the Certified Angus Beef^® (CAB^®) brand created an internship for its new Industry Information—now Producer Communications—Division.

It started as a way to get more done while providing opportunities for ag journalism students.

“We needed help to carry out our expanding agenda,” says Steve Suther, director from 1998 to 2018. “Interns brought fresh ideas and new ways to tell stories while getting professional work experience before entering the real world.”

More than 50 interns from across North America have contributed to the brand since then, and it’s still a two-way street.

“Interns broaden our point of view of how people see the world,” Suther says. “As we help them write more effectively, they teach us, too.”

Professional opportunities

It was her first week on the job. Through the forests of Wisconsin into Iowa’s rolling hills, Becky Church found the three Angus farms she would write about over the next few months – despite sketchy directions and cell phone service.

The 2015 CAB summer intern embraced those challenges, appreciated them even. “That experience put me out of my comfort zone for the better.”

Now communications director for the Minnesota Beef Council, Church looks back on her summer five years ago with “a lot of respect for the work Certified Angus Beef does.”

Then as now, interns are responsible for interviews, notes, photography and writing stories that are sent to most North American ag media and posted on the brand’s web pages.

“I got to see the fruits of my labor pay off by getting published,” Church says, “and that was really exciting as a [University of Minnesota] college student.”

Writing was the skill most improved that summer.

“I’m a woman of words,” she says with a smile, “and Steve really challenged me to develop more of a concise or technical type of writing. It changed my mind about writing, on how I apply it currently in getting a point across.”

Internships offer a sense of direction for students, helping bridge the gap between college and a professional career.

“It’s fun to see the foreshadowing and growth now looking back,” Church adds. “The best thing about internships is that you realize what your passions are maybe without understanding yourself at the time, but it’s pretty clear, just based on your path, that there’s a reason behind it all.”

Brand ambassadors

It didn’t take long for the CAB team to realize where the intern’s roots were.

Julie (Vrazel) Tomascik’s passion for the cattle industry was as evident as her accent.

Growing up on a cow-calf ranch outside of Cameron, Texas, Tomascik knew little about other sectors, but the 2010 CAB spring internship gave the Tarleton State University student a “deeper understanding of the entire cattle industry,” she says. “Getting to talk to feedyard owners and seeing what happens after calves leave the ranch was truly an eye-opening experience.”

So was the interaction with other ranchers focused on quality beef.

“It kind of brought me out of my shell,” she says. “The on-site story trips helped expand my horizons and grow my confidence.”

The internship orients students to how CAB functions in the market so they can create on-target stories that help producers make more money, Suther says. “As they move on, they’re like ambassadors who tell the brand’s story all around the country.”

Tomascik is now Texas Farm Bureau associate director of communications and editor of print and digital publications.

“I’m working to expand public perceptions of ag and making sure our farmers and ranchers are taken care of when it comes to policy issues in Washington, D.C., and Austin,” she says, adding CAB helped her build the foundation for that job.

Successful investments

From the start, she knew she would end up in the beef industry in some way, shape or form.

“I was blessed to have that clarity of interest at a very young age,” says Chelsea Good, vice president of government and industry affairs and legal for the Livestock Marketing Association (LMA).

That passion for cattle pointed Good to the producer communications internship while the Colorado native was a senior at Kansas State University (K-State).

“I was learning how Certified Angus Beef was providing opportunities for producers to get value out of their investments,” Good started, “as well as getting exposure to the producers who were utilizing those CAB tools to drive value.”

Today, she works with interns and realizes what it means to teach instead of correct.

“It takes time to sit down and talk through areas where interns can improve,” she explains. “Certified Angus Beef staff were willing to take that time with me.”

Because of the brand’s intentional investment, “I left that experience much more skilled than when I went into it,” Good says.

The internship helps sharpen writing, interview and general communication skills, she says. “Those are things that have benefited me in every step I’ve had along the way.”

Her position with LMA includes advocacy for the livestock industries.

“I will always think about my time at CAB when working on issues,” Good says. “They gave me one more lens to look through as I’m thinking about our industry as a whole and how certain policies affect our producers driving toward premium quality product.”

Intentional effort

After weeks of gathering notes, sorting through photos and carefully piecing everything together, Lance Zimmerman was confident and ready to turn the feature over to Suther for editing.

Hours later, red marks covered the piece.

Although discouraged then, the K-State senior from Schoenchen, Kan., soon learned how to act on those suggestions to improve his writing.

By the end of his 2002 internship, Zimmerman only had a few editing changes in those stories.

“Steve was always great about pointing interns in a direction and letting them make their own path,” he says. That’s a guiding principle for the program to this day.

Interns had creative freedom, which may result in a rougher first draft or imperfect photos, “but it created better writers and employees.” They took ownership in their work and learned from their mistakes, Zimmerman says.

Those who put forth the most effort get the most out of it.

“It takes desire” to create the kind of quality work that doesn’t go unnoticed, he says. “If you work hard enough in any internship, but especially at CAB, the company is going to give you enough experience and enough freedom to grow within the role,” he says.

Today, Zimmerman works at CattleFax as research and data manager, leading other analysts in research and projects.

With each new year and new crop of interns, the producer communications staff sees their to-do lists get shorter as students find their list of by-lined articles growing longer. It’s a win-win, all the way around.

The CAB producer communications division typically hires for summer and school-year internship positions in the fall of the year. Learn more here.

CAB intern Herring draws on passion, heritage, education

June 2, 2020

Sharing agriculture’s stories effectively takes more than just the right words or a stunning photograph. Deep passion for the life, enterprises and people drive the professionals who commit to ag communications. They often draw on family heritage and personal experiences that spark a desire to connect people with ideas.

Maeley Herring will aim to do just that as the 2020 Certified Angus Beef ^® (CAB^®) brand summer intern.

“When we find someone who has both firsthand ag experience coupled with writing talent—that’s the magic combination,” says Miranda Reiman, director of the producer communications team. “Her background, education and creativity are helping us connect with the cattlemen and women who produce for the brand.”

The fifth-generation cattle rancher from Archer County, Texas, recently earned a degree in ag communications from Texas Tech University (TTU) and plans to return this fall to continue those studies toward a master’s degree.

“I am grateful for the opportunity to work with this team,” Herring says. “The internship lets me gain valuable experience and meet incredible people.”

She brings a rich understanding of the cattle business and a heart to match.

“My passion for cattle started at a very young age,” she says, noting fond memories with her family. “I loved going to feed cows with my dad while singing along to Dolly Parton’s ‘Jolene’ in the old feed truck, and the trip we made to purchase my first registered Angus show heifer. Today, I cherish every chance to take a break from college and help around the ranch.”

While at TTU, Herring interned two years with the Texas Tech Alumni Association’s Texas Techsan magazine, and recruited for the university’s College of Agricultural Sciences & Natural Resources.

Those experiences and her ranch background make a solid foundation for this summer’s efforts with the team at CAB. Working from the ranch, Herring produces news releases, feature stories and video scripts along with social media and website updates, with opportunities to contribute photos and video.

The Kansas Coincidence

Driving from Kansas to Ohio, farmland stretches out to the north and south of Interstate 70. Rolling hills that remind me of home soon begin to climb higher, and trees grow thicker alongside streams.

“And people say this isn’t scenic?” I say aloud behind the wheel of my neatly-packed Nissan headed east last week. It is not the familiar prairie I know well, but still I think, “In this country, the farms are always my favorite.” Farms connect communities, and families gather for events such as harvest or branding. The “Wheat State” tends to ooze pride for its agriculture. However, no yellow brick road lies between the Certified Angus Beef ^®(CAB^®) brand office and my home state.

A recent influx of Kansans to the Wooster office causes some to wonder about that; as this summer’s Producer Communications intern, I further contribute to the coincidence.

But is it all a coincidence? Reviewing the list of feedyards interested in Angus cattle on our CAB partners website, I notice my state shows a respectable list — 151 in all. Next, I surf over to our consumer website and note four Brand the Barn celebrations planned this month. Then, search results show 21 stores and restaurants within 75 miles of my family’s ranch near Emporia selling our beef on their cooler shelves or menus.

Finally, I reflect on my experiences growing up on a cattle backgrounding operation, where we rely on genetic decisions made before cattle reach us, and nutrition and health management plans that help cattle perform. Discussions with other beef community members and neighbors as well as science-based tools support us placing what we believe to be our best foot (hoof) forward.

There’s no question. The brand and its quality goals thrive in Kansas and elsewhere, developing producer resources, analyzing genetic merit and marketing to consumers. But producers’ own efforts to improve their herds, their beef and ultimately the eating experience for consumers is what drives the heart of this brand’s development. It starts on those farms and ranches, where opportunities often appear within reach when the operators seek progressive answers. After all, that’s how CAB originated four decades ago.

With my labels of “beef fanatic” and the newly added “intern,” I look forward to playing my part in this story, which has been made successful by many. I carry this perspective with me as I begin my work this summer, also keeping in mind what someone reminded me of this past January at the Youth Beef Leaders Seminar at CAB’s Culinary Center.

A rising tide lifts all the boats.

This saying, coined in economics, easily applies to our mission’s pursuit of economic rewards for consistent quality. Kansan or not, it’s no coincidence that partnerships raise the tide on beef’s chance of being the premium choice for families and retailers alike.

Doing my best by beef,

Sarah

Sarah Moyer interns at the headquarters office in Wooster, Ohio. The senior in ag communications at Kansas State University aims to improve her writing by sharing stories of high-quality beef producers, as they work to improve their herds.

K-Stater interns with CAB

by Sarah Moyer

Sarah Moyer, Emporia, Kan., joined the Certified Angus Beef^® brand’s Producer Communications team as an intern this summer at the brand’s headquarters in Wooster, Ohio. The senior in ag communications at Kansas State University (K-State) aims to improve her writing by sharing stories of high-quality beef producers.

Working with the CAB writing team across the country, Moyer creates technical news releases, columns, features on brand partners, posts for the Black Ink ® blog (www.cabcattle.com) and video scripts. Interviews include ranchers with registered Angus bulls, culinary chefs and other partners in the beef cattle community.

Writing for The Agriculturalist and The Collegian at K-State, and special projects with High Plains Journal, have prepared Moyer to bring experience and enthusiasm to her work. Broadcast experience from K-State Research and Extension’s “Agriculture Today” radio program also helps. As for knowing about beef, her parents run a cattle backgrounding operation in the Kansas Flint Hills, where she grew up an active 4-H’er.

Certified Angus Beef LLC, a nonprofit company owned by members of the American Angus Association, adds value to Angus cattle through specification-based premium beef. Now in its 40th year, the brand and its 19,000 licensed partners market more than a billion pounds annually in 50 countries. For consumer information, visit www.certifiedangusbeef.com; producers may learn about profitably producing for the brand at www.cabpartners.com.

Wyoming K-Stater joins CAB team for summer

By Steve Suther

Hannah Johlman joined the Certified Angus Beef^® (CAB^®) Industry Information team in May 2016 as a summer intern, writing features, news releases, columns and blogs on all who aim for the brand, from rancher to consumer. She began the summer term with a story tour of ranches and feedlots in Kansas and Colorado.

The Kansas State University (K-State) senior in ag communications and journalism as well as animal sciences and industry works from her home base in Sheridan, Wyo., with the CAB team of journalists in Kansas, Nebraska and Florida.

Johlman credits her passion for the agriculture and cattle community to her grandfather and uncle, who attended K-State veterinary school. As an active 4-H member, she saw the need for industry advocacy and after working on ranches in Nevada, Montana and Wyoming, Johlman’s choice to be that advocate led her also to K-State.

There, she’s a member of Agricultural Communicators of Tomorrow and Block & Bridle, and has interned at the Kansas Department of Agriculture.

CAB was founded in 1978 and is based in Wooster, Ohio, where Johlman attended a young leaders’ seminar last winter. She learned about the brand’s mission of adding value to Angus cattle by providing consumers with a great eating experience.

The first and largest premium beef brand, CAB stimulates demand that incentivizes producers to raise the highest quality beef – some 2.5 million pounds sold each day around the world.

For more information on the brand, visit www.certifiedangusbeef.com. For producer information on targeting The brand that pays^® visit www.cabcattle.com.

Students expand skills through summer internships with Certified Angus Beef

Four students apply classroom knowledge to the real world.

by Maddy Rohr, 2023 Producer Communications Intern

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