Created for Cattlemen
Respect is the foundation that cattle producers and consumers find common ground. Cattlemen and women respect the consumer’s need for high-quality beef raised right. Consumers want to know that producers are invested in the best care for their livestock. Both want the same thing – respect for the animal and for each other. And you both want to be heard. Learn how to have a voice that brings everyone to the table.
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IT’S WHAT WE STAND FOR
We’re a rancher-driven, not-for-profit business. As a subsidiary of the American Angus Association, Certified Angus Beef LLC works on your behalf to build demand for your Angus cattle, and that translates to more dollars in your pocket. In 2023, Certified Angus Beef ® brand carcasses returned nearly $100 per head above market average. Together, we’ll help you supply the brand.
About Us
YOUR RESOURCES FOR TARGETING QUALITY
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LEARN FROM THE BEST
Raising cattle is a relationship business as much as it is about the livestock. We travel the country meeting the best quality beef producers and bring their stories to you. Practical insight for making the best even better.
Supply the BrandLatest Brand News
Beef demand has been exceptional because of dramatic increases in consumer satisfaction for a few decades. Since taste ranks at the top of the list when it comes to what drives consumers to choose beef, we know where our figurative “bread is buttered.”
Summer weather has begun to set in with more regions of the country set to experience hotter temperatures. This means the traditional turning of consumer focus toward hamburgers and hot dogs rather than steaks, the spring favorite.
In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.