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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Brand Production Beyond Borders

Domestic or international, the objective has remained clear over the years: to access additional CAB® carcasses to support growing domestic and international demand, without compromising product quality and consistency, brand integrity, and value to Association members.

Not From Your Pocket

When Angus ranchers ask how CAB is funded, the answer isn’t dollars out of their pocket. No portion of American Angus Association® membership dues or fees for cattle registrations or transfers goes toward the brand’s budget. As a not-for-profit company, our revenue is generated through packer commissions.

Certified Angus Beef Bringing Unique Rancher Event to Kansas

Backed by the latest science and industry expertise, BQA provides practical guidance to help protect cattle well-being, beef quality and producer investment. More than a certification, it serves as a commitment to continuous improvement for farmers and ranchers working to raise high-quality beef the right way. 

Certified Angus Beef Launches New Podcast

The CAB Bite podcast answers burning questions about the brand. In 20 minutes or less, listeners will get an extra “bite” of news, insights and practical takeaways. The short-form podcast aims to give the beef community an up-close, behind-the-scenes look at CAB and its supply chain.

Protecting Brand Integrity

Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.

Sysco Highlights the Value of Beef Quality Assurance

The commitment to cattle care and continuous improvement is also reflected in the Raised with Respect™ program, a partnership between CAB and Sysco, now in its third year. The initiative helps expand awareness of BQA principles while supporting educational resources for ranchers and additional collaboration across universities, extension systems and industry partners.

Latest Headlines

DemKota begins producing the Certified Angus Beef ® brand

In the heart of South Dakota—a state ranked fourth in yearly Angus registrations, where all cattle outnumber people four to one—there’s been a bit of a desert for marketers of high-quality fed cattle. Many finished animals are still shipped to neighboring states for processing, but DemKota Ranch Beef, a packing plant in Aberdeen, S.D., is looking to keep a higher percentage of them close to home.

Education, change: Beneficial discomforts

A cowman’s response to the ebb and flow of the industry is entirely up to the individual – but a choice is imminent. That’s why Dusty Abney, cow-calf and stocker nutritionist for Cargill Animal Nutrition, called out a few of the areas where producers have had to adapt through the years: volatile markets and regulations for starters.

The path to 2 billion

Could the Certified Angus Beef ® brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count.

The cost and value of quality

The Cost and Value of Quality   By Nicole Lane Erceg March 2019 Beef quality has many contributing factors – freshness, tenderness, color and more shape the perspective. However, when Mark McCully, vice president of production for the Certified Angus...

It’s Prime time

There was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’.

CAB Insider

Margins Sqeeze, Markets Cool: What It Means for Fed Cattle

Focused marketing of a premium beef brand demands some attention to tracking price spreads across differing quality specifications. The USDA quality grade scale provides the domestic measuring stick by which the trade differentiates demand across the quality spectrum.

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Behind the Brand

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Success Stories

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Consumer Connection

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