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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

CAB Sets Sales Records, Sees Historically High Brand Acceptance Rates

In an otherwise tough time in the beef business, sales and supply records have been a bright spot. The positive numbers mean that quality beef production has not let up, and beef demand is holding. Consumers have proven the value proposition: the good stuff is worth a little more money, for a better eating experience.

Feeding Quality Forum Dates Set Earlier in August

When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.

Gardiners Highlight Service, Strength at Foodservice Leaders Summit

Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.

Making Sense of Supply, Pricing and Navigating the Market

Amid anticipated shifts in cattle supply and evolving market dynamics, CAB remains well-positioned to navigate the beef sales road ahead. Clint Walenciak addressed how producer profitability, strategic specification adjustments, and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.

Every Issue Has Its Moment

Progress happens when people are at the table, engaged and committed to action. With a vested interest in the industry’s future, CAB is leaning in on conversations surrounding evolutions in meat science.

Colvin Scholarships for Food and Agriculture Students

Investing in the future of the beef industry, Certified Angus Beef will award $100,000 to college students passionate about food and agriculture from the Colvin Scholarship Fund. Applications are across three categories and open through April 14.

Latest Headlines

Welcome to the table

Steve and Ginger Olson go above and beyond. A relationship with the Certified Angus Beef brand has led to nearly 30 years of ranch tours. Their generous hospitality and welcoming demeanor are just some of the reasons they earned the 2019 CAB Ambassador Award.

Century of focus

For a son and husband of teachers, education is a natural priority, with an open invitation to the ranch for any person or group who wants to learn. Between their open door policy and focus on high quality genetics, the Nobles earned the CAB Commercial Commitment to Excellence Award.

Built on a breed

Art and Stacy Butler named the 2019 CAB Seedstock Commitment to Excellence Award winner. Their Spring Cove Ranch sits in Bliss, Idaho, where they target the Certified Angus Beef brand in every aspect of management.

Own what you do

His push to get better and desire to win are as much a part of how he was raised—and people who mentored him along the way—as they are a personal philosophy. Probably why he earned the CAB 2019 Progressive Partner Award.

All-in cattle feeding

Their camaraderie and shared trust to the work they do for their feeding company doesn’t go unnoticed. The Timmerman family earned the CAB 2019 Feedlot Commitment to Excellence Award for their dedication to feeding quality cattle and getting results.

Tame your selection criteria

Is docility economically important? We’d say so. Cattle graded Choice or higher was 63.5% for calm temperaments, compared to 55.5% for their excitable pen mates. The calm advantage was $56 per head.

CAB Insider

North to South Weights and Grade

CAB carcass certification rates unsurprisingly mirror the contrast seen in the grading data. While carcasses must meet all 10 specifications, the importance of the marbling specification in brand acceptance lends the trend to follow regional grade tendencies.

Sign of the times

There has been a 7.4% increase in heifers harvested this year, while steers are down 0.4%. History shows fed heifers post higher marbling scores on average, yet we don’t see that reflected in the recent marbling trend.

Cull cows and the lean market

Paul Dykstra shares the cattle market is seeing impressive recovery since the fire in August. China’s protein needs shift towards beef since their pork industry’s onslaught of ASF, causing disruption in typical U.S. beef imports.

Success Stories

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Consumer Connection

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