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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
CAB intern Herring draws on passion, heritage, education
CAB summer intern Maeley Herring has a rich understanding of the cattle business and the heart to match. The Texas Tech University graduate will share cattlemen’s stories by drawing on her Texas family ranching heritage and personal experiences to connect people with ideas.
New thresholds for Targeting the Brand™
Breeders and bull studs use the Targeting the Brand™ logo to denote bulls that excel in the marbling EPD and the Grid Dollar Value Index. The genetic requirements were recently updated: so that commercial cow-calf producers better find sires that help them hit CAB brand specifications.
Field trips to the farm
Have you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.
The Code
Compound interest is the concept of making small investments over time add up. Depositing in the “trust bank” will keep the beef industry strong long term. This is our second installment of the quarterly “At the Table” column, authored by Nicole Erceg.
Committed students earn CAB Colvin Scholarships
Being one step ahead as an industry is pivotal to our success. Thankfully, there are bright young minds who have plenty of ideas on how to do that. They are the winners of our Colvin Scholarship.
The Resistance Part II: The bacteria battle
Antibiotic resistant bacteria come about in many forms, and employ several tricks to keeping long-standing treatments from working. Anytime a drug is used, it may lead to less effective options the next time around, no matter the class. Part II in a two-part series.
CAB Insider
Carcass value shifts, a sign of the times
The large shift to retail business, accompanied with stifled restaurant and export trade, subtly show in the shifts in dollar contributions of each primal. Where customers purchased beef influenced which beef cuts outperformed or underperformed last year.
Branded prices gain on Prime in 2020
Supply factors took center stage for cattlemen in the past year as COVID-19 ravaged the marketplace. The backlog of finished cattle, carcass weights and price discovery have been such burning issues for months now it’s been hard to free up mental space for anything else.
Behind the Brand
Natural, organic–What’s the diff?
Myth: In beef production, the terms “natural” and “organic” are interchangeable. Fact: They’re not the same.
Nebraska Sandhills rancher leads CAB board
A full-time, professional cattleman provides the critical connection between the Certified Angus Beef (CAB) brand, its 30,000 producer-members of the American Angus Association and their thousands of customers. Arlen Sawyer, chairman of the CAB board of directors, fills that bill this year.
Mythbuster Monday talks change and chance
Today’s myth: That good lookin’ black calf does all the talking for the Black Ink team. The truth is, everything we do is a team effort.
Success Stories
In harsh country, quality pays
When consumers question the sustainability of today’s beef cattle operations, they clearly haven’t met James Cloud.
Building fences, cowherd, beef demand
Last year after a late, wet spring in northeastern Iowa, Lyle decided it was time to switch up his typical corn-soybean rotation and seeded down some “nice creek bottoms” to forage beans.
GeneMax expands quality in Texas
Last year, after hearing about the GeneMax™ genomics test from CAB, he knew it could help him expand profitability in a cost-effective way.
Consumer Connection
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