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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Brand Production Beyond Borders

Domestic or international, the objective has remained clear over the years: to access additional CAB® carcasses to support growing domestic and international demand, without compromising product quality and consistency, brand integrity, and value to Association members.

Not From Your Pocket

When Angus ranchers ask how CAB is funded, the answer isn’t dollars out of their pocket. No portion of American Angus Association® membership dues or fees for cattle registrations or transfers goes toward the brand’s budget. As a not-for-profit company, our revenue is generated through packer commissions.

Certified Angus Beef Bringing Unique Rancher Event to Kansas

Backed by the latest science and industry expertise, BQA provides practical guidance to help protect cattle well-being, beef quality and producer investment. More than a certification, it serves as a commitment to continuous improvement for farmers and ranchers working to raise high-quality beef the right way. 

Certified Angus Beef Launches New Podcast

The CAB Bite podcast answers burning questions about the brand. In 20 minutes or less, listeners will get an extra “bite” of news, insights and practical takeaways. The short-form podcast aims to give the beef community an up-close, behind-the-scenes look at CAB and its supply chain.

Protecting Brand Integrity

Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.

Sysco Highlights the Value of Beef Quality Assurance

The commitment to cattle care and continuous improvement is also reflected in the Raised with Respect™ program, a partnership between CAB and Sysco, now in its third year. The initiative helps expand awareness of BQA principles while supporting educational resources for ranchers and additional collaboration across universities, extension systems and industry partners.

Latest Headlines

U.S. Premium Beef named CAB Progressive Partner

To tell the U.S. Premium Beef story today, is to tell one that changed the beef industry for the better. The USPB mission includes increasing both the quality of beef and long-term profitability for cattle producers, and ranchers are as focused on that as ever.

One tour at a time

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

Bradley 3 Ranch earns Certified Angus Beef Sustainability Award

Before there were fences and farms in the Panhandle, stirrup high grasses owned the land. With time, they have dwindled to near extinction. And with time again, they’re resurrecting. Nothing is a one-year thought process. Just like building a fence, they determine whether their decisions will last the next 50 years.

Kansas feedyard honored by Certified Angus Beef

Much of the cattle feeding business is outside of a manager’s control, but quality cattle caretaking is one thing Kendall Hopp can guarantee. Shaw Feedyard’s teamwork and values earned Shaw Feedyard the 2021 Feedyard Commitment to Excellence Award.

Targeting excellence in all they do

Establishing a world-class seedstock operation in the Southeast didn’t happen overnight, and the family humbly insists they’re no different than many others. Indeed, their vision, use of technologies, and dedication to deliberate improvement make them unique.

CAB Insider

Margins Sqeeze, Markets Cool: What It Means for Fed Cattle

Focused marketing of a premium beef brand demands some attention to tracking price spreads across differing quality specifications. The USDA quality grade scale provides the domestic measuring stick by which the trade differentiates demand across the quality spectrum.

Texas Grade Tumbles

Following beef quality grade trends may not be as exciting as college football, but for beef marketers quality grade is the game. This season is nothing short of dynamic, as we’ve been waiting on improvement in what has been a subpar carcass marbling achievement across the northern tier of cattle feeding country most of this year.

Will Quality Premiums Continue Higher

Today’s Premium Choice and Prime beef production volume is monumentally larger than it was in 2006 when just 14% of Angus-type carcasses met CAB specifications, compared to our latest annual average of 36%. The current small drops from record-high production volumes create supply concerns among grocers and restaurant partners in today’s demand-driven environment.

Behind the Brand

Dreamers with endurance

Dreamers with endurance

It’s one thing to dream when there’s a lot to gain and you’re holding a good hand, another when the person across the table is the one with the winning streak.

New post at CAB seeks ever-better brand

New post at CAB seeks ever-better brand

A branded beef program that owns no cattle or beef still takes an active interest in both. That can be hard to explain, but it’s a key to understanding and improving the Certified Angus Beef ® (CAB®) brand, says Clint Walenciak, director of packing for the Ohio-based subsidiary of the American Angus Association.

Future leaders earn $20,000 in Colvin scholarships

Future leaders earn $20,000 in Colvin scholarships

Five college students with ag careers in mind recently won $20,000 in scholarship from the Certified Angus Beef ® (CAB®) brand. Each year, CAB’s Colvin Scholarship Fund recognizes outstanding students out to make a difference in the beef community. The award series honors the legacy of Louis M. “Mick” Colvin, whose dedication to those ideals helped create the brand he led for 21 years.

Success Stories

A story unfolds

A story unfolds

A story teller. That’s one of the few things I knew about David Zeiset going into my visit with him near Chickasha, Okla., last fall.

Following the calves: Proud to pass it on

Following the calves: Proud to pass it on

“I don’t want to be the generation that screws it up.”

South Dakota rancher Troy Hadrick told me that as we discussed all the changes he’s seen in four years at the helm of his family’s commercial Angus herd.

Consumer Connection

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