Date: Sep 26 2025
Big Thinkers & Breeding & Cow Herd & Maternal Function & Targeting the BrandOn a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.
Date: Sep 26 2025
Big Thinkers & Consumer Connection & Cow Herd & Premium Potential & Targeting the BrandJoanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.
Date: Sep 26 2025
Big Thinkers & Cow Herd & Grid Marketing & Maternal Function & Premium Potential & Sustainability & Targeting the BrandWhat makes a ranch sustainable? To Jon, it’s simple: the same family, ranching on the same land, for the last 140 years. The Means family never could have done that without sustainability. Responsible usage of water, caring for the land and its wildlife, and destocking their herd while the land recovers from drought.
Date: Sep 26 2025
Big Thinkers & Maternal Function & Targeting the BrandFor Willis Ranch, the best Angus cattle thrive in the high desert and produce calves that can become productive replacement females or high-quality carcasses. Every year, calves are better because of their investment in tools like GeneMax and AngusLink. But behind it all is one man’s perfectionist mindset that keeps the entire family moving in the same direction.
Date: Sep 29 2023
Big Thinkers & Cattle Feeding & Nutrition & Post Weaning & Targeting the BrandExpert guidance from Dusty Abney at Cargill Animal Nutrition shares essential strategies for optimizing cattle nutrition during droughts, leading to healthier herds and increased profitability in challenging conditions.
Date: Sep 25 2023
Cow Herd & Maternal Function & News Release & Targeting the BrandWhat started with six Angus heifers, has now grown into 400 Angus females, along with a 2,500 acre farming division. The multi-generation family business focus on improving the reputation on the ranch with high-quality cattle. From the ground up, Benoit Angus Ranch has earned the CAB 2023 Seedstock Commitment to Excellence Award.
Date: Sep 18 2023
Big Thinkers & Cow Herd & On the ranch & Targeting the BrandBenoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.
Date: Apr 26 2023
CAB Insider & Targeting the BrandAs you’re contemplating the future impact of today’s genetic decisions, consider the marketability of both feeder calves and potential replacement heifer progeny. There are plenty of sires that excel in EPD rankings for a variety of maternal, production and carcass traits to advance the goals of the cow-calf and feedyard sectors.
Date: Aug 29 2022
News Release & Targeting the BrandUsing the Targeting the Brand™ logo in sale catalogs helps commercial cattlemen and seedstock producers advance their herds and orient them toward more CAB qualifiers. To earn the logo, registered Angus cattle must have a minimum Marbling EPD of +0.65 and a +55 $G. This makes it easy to identify bulls with added carcass value, and potentially more dollars for your bottom line.
Date: Oct 04 2021
Big Thinkers & Breeding & Forage Management & Sire Selection & Targeting the BrandFirst-generation seedstock producers Kevin and Lydia Yon, along with their children, Drake, Sally, and Corbin, have been continuously improving their farm since they drove the first fence posts on what was a 100-acre abandoned peach orchard in 1996.
