Steve and Ginger Olson go above and beyond. A relationship with the Certified Angus Beef brand has led to nearly 30 years of ranch tours. Their generous hospitality and welcoming demeanor are just some of the reasons they earned the 2019 CAB Ambassador Award.
His push to get better and desire to win are as much a part of how he was raised—and people who mentored him along the way—as they are a personal philosophy. Probably why he earned the CAB 2019 Progressive Partner Award.
We can’t bet the farm on technological updates, but we can invest in doing the right thing, in technology that tracks and proves we are doing the right thing. It may not pay off in premiums today, but maybe in terms of securing a successful beef business for tomorrow.
Steve knows that while consumers’ intentions are good, they aren’t always backed with the most accurate information. He explains points of sustainability on his ranch.
I’ve always been fascinated with history. From the Founding Fathers in grade school to the battles of World War II, the stories of those who came before us and the great feats they accomplished continue to intrigue me. There’s a lot of history out on the range, too, as I’ve learned from ranchers whose operations have stood the test of time.
You don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear something in the news about beef sustainability.
Winter came early for much of cow-calf country, and now calving season is at the gate. Even those who call it “spring calving” often start in January, but if you’re not out checking a heifer, this is a good time of year to catch up on reading. Calving dates and “housing” options for the herd were explored in a 2019 Nebraska Beef Report article by Terry Klopfenstein and others, who evaluated March, June, or August calving dates on the range, or two July calving systems in year-round confinement or in semi-confinement with grazed corn stalks from fall to April weaning.
I whole-heartedly know the effort is worth my physical and emotional investment, though I might never see a balance sheet that quantifies a return on investment (ROI).
When consumers question the sustainability of today’s beef cattle operations, they clearly haven’t met James Cloud.
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