Certified Angus Beef ® is the Brand that Pays®. At a rate of $8,500 per hour, 24-7, that was $75 million for 2017, up from the $52 million paid in 2015; the linking year came in at $63 million. That brings the 20-year total for CAB premiums to $688 million, more than half of it paid in the last seven years.
You could say Cudlobe Angus began on a whim. The journey from three Angus cows purchased at a sale barn to a more than 600 head seedstock operation that hosts two sales a year took decades of learning and investment risk.
“We want to be able to capture the true value of the genetics we’ve invested in,” Billy says. “And to do that, we need to hang them on the rail and see what they’re worth.”
I met Fred Roberts this summer outside a diner in western Wyoming. He ordered his coffee and I asked him questions about Angus cattle. Fred’s a sheep guy, too.
Twenty years later Trevor and Torri Lienemann of Princeton, Neb., have four kids, a 300-cow seedstock operation and lots and lots of data.
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