One of the largest cattle feeders in the country aims for high-quality results and hits that target every day. Poky Feeders, Scott City, Kan., turns 3,700 head per week, and nearly 37% of 120,000 Poky-fed Angus cattle earned the Certified Angus Beef ® brand at National Beef Packing last year.
“Five Star Land & Livestock” the barn reads. The curious eyes that travel 30 miles south of Sacramento to the Wilton, Calif., ranch meet the name that started it all. “Do you think it’s too bright?” Abbie Nelson asks of the chosen shade of new red paint that surrounds the white block letters of text. It’s just right, but even so it will surely fade under the California sun.
When cattle prices erratically head lower, it’s easy to take issue with reports of higher packer margins or retail beef prices that still seem relatively high. But in a volatile market, the segments along beef’s supply chain often see much above- or below-average returns.
We are used to slow change in the cattle business. After decades at that pace, however, the North American cattle and beef industries are undergoing a rapid transition. “Farming and food production in total are no longer local industries,” said Pete Anderson, Midwest PMS research director.
“Who is going to flinch first?” Dan Basse, president of AgResource Co., said that’s the main question he and his team ponder when looking at this “plateau” phase in the ag markets.
The cattle market zig-zags up and down more than ever, but so do prices for the end product, says a boxed beef reporter for Urner Barry, in Toms River, N.J. “Ranchers understand not only what it takes to raise an animal, the science of it, but also for what market and when,” says Bruce Longo. “The same happens in the beef market.”
If you think you have the cattle feeding business all figured out, you’re probably mistaken. That’s according to speakers at the Feeding Quality Forum in Grand Island, Neb., and Amarillo, Texas, last week. The experts addressed what they “used to know” that’s no longer so.
If your opinion of artificial insemination (AI) for the beef cattle herd is “been there, done that,” you may want to give it another look. New protocols and synchronization methods have eased the pressure. “There’s no question that fixed-time AI has gotten easier,” says Cliff Lamb, University of Florida animal scientist. That’s important for those who tried other AI programs in the past but did not find success, and also noteworthy for those who have never tried AI.
Cattlemen have focused on quality from the beginning. Their success at delivering cattle that perform for the next owner kept them in business through market ups and downs. The approach seems to work, but can it keep working in an era of relatively higher beef prices? Mark McCully, vice president of production for the Certified Angus Beef ® brand (CAB®), challenged producers at the inaugural Canadian Beef Industry Conference to consider looking at their business in reverse.
Seven years ago when Larry Corah suggested adding a people element to the Feeding Quality Forum (FQF) he helped launch in 2006, he certainly didn’t expect to be a recipient of the Industry Achievement Award one day.
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