When the Plan B scores an A+
Date: Mar 10 2017
Blog & Grid MarketingMark Sebranek wanted to feed a load of cattle, get information back and capture more value from his genetic investment.
Category: Grid Marketing
$1 million a week
Date: May 14 2016
Grid Marketing & News Release & Premium PotentialRewards for hitting the Certified Angus Beef ® (CAB®) brand target have never been greater, even after 11 consecutive years of growing supply. A survey of CAB-licensed packers Cargill, JBS-USA, National and Tyson showed they paid a record $51.8 million in grid premiums in 2015, and more than $550 million over 20 years.
The Ground Beef Market and Price Signals
Date: Mar 10 2015
Consumer Feature & Grid Marketing & News ReleaseBeef’s getting better, to judge by the uptrend in quality grades and resurgent consumer demand. However, an increasing share of that demand has been for ground beef – and an average pound of that versatile staple now sells for more than $4. Last year a Rabobank AgriFinance white paper entitled “Ground Beef Nation” (GBN) questioned the industry’s priorities now that Americans consume 11 billion hamburgers each year. It called for greater efficiency and retooling to fit a changed market for one-third to half of young cattle, and warned business as usual could lead to weakened market share for beef over time.
The Ground Beef market and price signals
Date: Mar 10 2015
Cattle Markets & Consumer Connection & Grid Marketing & News ReleaseHowever, an increasing share of that demand has been for ground beef – and an average pound of that versatile staple now sells for more than $4.
Too special?
Date: Jan 16 2014
Blog & Consumer Connection & Grid MarketingDuring our 2013 fiscal year, sales of the CAB Prime extension were up 15%, at 9.2 million lb. That’s compared to 8 million in 2012.
Where Back fat, marbling and money meet
Date: Oct 07 2013
Consumer Connection & Grid Marketing & News Release & ResearchIt’s a wonder any cattle feeder can judge the marbling inside the ribeye by guessing fat thickness just under the hide. I
Making a case for creative marketing
Date: Jul 31 2013
Feeder Calf Marketing & Grid Marketing & ResearchCow-calf producers: it’s just a good reminder that we need to keep being creative and evolve our feeder calf marketing system.
Dressing Percent: Real or Imagined?
Date: Jul 29 2013
Blog & Grid Marketing & StockmanshipIt is mostly just common old biology, but you have to put your thinking cap on to rationalize some of the factors that affect it.
Uniform cattle increase profit potential
Date: Apr 10 2013
Cattle Markets & Feeder Calf Marketing & Grid Marketing & News ReleaseJohn Simons ranches with his family near Enning, S.D., where they’ve focused on reducing variability in their Angus-based cowherd for the last 20 years.“If your calves all look the same, they’re just a pretty package,” he says. “And pretty sells.” Sticking with one breed and bloodline for several years lets Simons produce calves that not only have the same phenotype but also perform similarly in the feedlot and on the rail.
Marketing trend begs better cattle
Date: Feb 20 2013
Blog & Cattle Markets & Grid MarketingSome day, will folks think the idea of selling cash cattle is a silly notion? Our own Mark McCully recently pointed me to this trend.