Date: May 22 2020
Consumer Connection & News ReleaseHave you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.
Date: May 20 2020
At the Table & Consumer ConnectionCompound interest is the concept of making small investments over time add up. Depositing in the “trust bank” will keep the beef industry strong long term. This is our second installment of the quarterly “At the Table” column, authored by Nicole Erceg.
Date: Apr 15 2020
Consumer Connection & NCBA Convention & News Release & Research & SustainabilityWe all know cattle have a super power: they turn forages and grain into edible protein. What do those with the buying power know of that story? Two speakers at the 2020 Cattle Industry Convention put data to both the science and economic incentive of our beef sustainability discussions.
Date: Apr 08 2020
CAB Insider & Cattle Markets & Consumer Connection & Premium PotentialOne does not need to look far to see the gyrations that COVID-19 has brought to the beef supply chain. Many end meat whole muscle cuts and trim also find their way to the in-store grinder to fulfill America’s propensity toward ground beef consumption.
Date: Apr 01 2020
Consumer Connection & News Release & ResearchCattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.
Date: Mar 30 2020
Breeding & Consumer Connection & News Release & SustainabilitySuperior products require superior attention to detail. Robbi Pritchard shares ways cattlemen can continue to fine-tune their cowherd to meet these demands.
Date: Mar 25 2020
CAB Insider & Cattle Markets & Consumer ConnectionAs many Americans are scrambling to find a new normal during the COVID-19 crisis, restaurants are being forced to find creative ways to keep food moving as dine-in is ceased. Meanwhile, retailers are scrambling to find beef to put in the meat case. Many CAB partners are lending helping hands.
Date: Mar 23 2020
Consumer Connection & NCBA Convention & News Release & Research & StockmanshipWe know what keeps an animal healthy, but do we know what they want? Lily Edwards-Callaway, of Colorado State University, shared animal welfare research during Cattlemen’s College session at the 2020 Cattle Industry Convention that she tag-teamed with NCBA’s Shawn Darcy.
Date: Mar 04 2020
Consumer Connection & News Release & What a Chef WantsAn American by birth and by food, Chef Venoy Rogers III loves incorporating beef into his “New American Fusion” cuisine. Spoiler alert: his guests love it too.
Date: Feb 12 2020
CAB Insider & Cattle Markets & Consumer Connection & Grid MarketingThis year has started out with record highs for fed steer/heifer carcasses grading Prime. How much will the market demand and at what premium can it support? We haven’t reached the ceiling yet.
