A new “middle meat”

Date: Jun 12 2019

Blog & Consumer Connection

My taste buds were watering just looking at the menu. Beef Belly – Certified Angus Beef navel, white beans three ways & ramp chimichurri; Apricot Carrots – old style lager braised carrots, apricot mead glaze, puffed grain, mint; Grilled Potato – leeks, lovage, spicy carbonara sauce, sheep’s milk cheese; Coal Toasted Country Bread – buttermilk curd, preserved mushroom, burnt maple syrup, sage

The impossible dream

Date: May 14 2019

Cattle Markets & Consumer Connection & News Release & Premium Potential

Imagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it began to coast in 2002 and scaled back to maintain flat demand. The 30 other Angus programs at that time struggled to compete with commodity beef; most folded.

DemKota begins producing the Certified Angus Beef ® brand

Date: Apr 08 2019

Consumer Connection & News Release

In the heart of South Dakota—a state ranked fourth in yearly Angus registrations, where all cattle outnumber people four to one—there’s been a bit of a desert for marketers of high-quality fed cattle. Many finished animals are still shipped to neighboring states for processing, but DemKota Ranch Beef, a packing plant in Aberdeen, S.D., is looking to keep a higher percentage of them close to home.

When Beef Thanks Chicken

Date: Mar 20 2019

About the brand & Consumer Connection

U.S. retail stores sold more than 245 million pounds (lb.) of fully cooked beef last year. That might sound good until you read all of that Power of Meat survey: retailers sold seven times more ready-to-eat chicken.
Much of that was rotisserie style, and beef aims to capture a fair share with its own Beeftisserie®, introduced last fall by Golden West Food Group, of Vernon, Calif.

Beyond beef buzzwords

Date: Jan 16 2019

Blog & Consumer Connection & Sustainability

You don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear something in the news about beef sustainability.

Premium positioning

Date: Dec 12 2018

Blog & Consumer Connection

I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find myself in a town with a five-star restaurant. So when I get the opportunity to attend an event like our Certified Angus Beef ® (CAB®) brand annual conference, I often find myself in awe. The food, the venue….the hoopla!