Date: Mar 20 2019
About the brand & Consumer ConnectionU.S. retail stores sold more than 245 million pounds (lb.) of fully cooked beef last year. That might sound good until you read all of that Power of Meat survey: retailers sold seven times more ready-to-eat chicken.
Much of that was rotisserie style, and beef aims to capture a fair share with its own Beeftisserie®, introduced last fall by Golden West Food Group, of Vernon, Calif.
Date: Mar 12 2019
Cattle Feeding & Consumer Connection & News Release & Premium PotentialThere was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’.
Date: Feb 18 2019
Canada & Cattle Markets & Consumer Connection & News ReleaseIf you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.”
Date: Jan 16 2019
Blog & Consumer Connection & SustainabilityYou don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear something in the news about beef sustainability.
Date: Dec 12 2018
Blog & Consumer ConnectionI’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find myself in a town with a five-star restaurant. So when I get the opportunity to attend an event like our Certified Angus Beef ® (CAB®) brand annual conference, I often find myself in awe. The food, the venue….the hoopla!
Date: Dec 12 2018
Consumer Connection & News ReleaseBeef roasts could become the centerpiece of more holiday meals, if only consumers could get more comfortable with cooking them.
Date: Dec 09 2018
Angus Convention & Consumer Connection & News ReleaseIt’s a Cinderella story that never seems to grow old. An Ohio Angus breeder went out to eat and ordered an Angus steak that turned out terrible. The experience sparked an idea for a certified brand of beef that would be enjoyed 40 years later, in the U.S. and 50 other countries around the world.
Date: Nov 29 2018
Blog & Consumer ConnectionDate: Nov 29 2018
Blog & Consumer ConnectionThis story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand.
Everybody has to start somewhere.
Nestled off of old Route 66 in the Missouri Ozarks, my ancestors set out to write their own success story. From sheep and hogs to the newly-acquired Angus cattle in 1933, they knew nothing more than how to look forward.
Date: Nov 20 2018
Angus Convention & Cattle Markets & Consumer Connection & EPDs & News ReleaseWhat’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s opening session Saturday, Nov. 3, in Columbus, Ohio. As farmers and ranchers attended breakouts designed to make their own herds better, McCully’s point held its weight. Anything that could make it above the Select line was once considered “on target” for satisfying consumer demand.
