Date: Oct 07 2020
About the brand & Consumer Connection & News ReleaseGlobal sales of 1.175 billion pounds. In a year like we’ve all had, we welcome a fiscal year that ends on that note. For the first time in 16 years, CAB reports lower annual pounds sold. Still, 2020 was one of strong performance and the fifth consecutive year with sales of more than a billion pounds across 51 countries.
Date: Oct 06 2020
About the brandTwo decades ago, the Certified Angus Beef ® brand created an internship for its new Industry Information—now Producer Communications—Division. It started as a way to get more done while providing opportunities for ag journalism students.
Date: Sep 29 2020
About the brand & Consumer Connection & News ReleaseFor our domestic and international foodservice and retail partners, the beef business looks much different than it did at the start of this year, so we had much to cover during our first-ever virtual CAB annual conference. More than 1,100 people tuned in to get energized and empowered to sell more high-quality beef in this new environment.
Date: Sep 08 2020
About the brand & News ReleaseTo earn the Certified Angus Beef ® brand, Angus-influenced cattle, with predominantly solid black coats, must pass our must pass our 10 additional carcass specifications. Those measures will get a slight update on 9/9.
Date: Aug 12 2020
About the brand & Consumer Connection & Consumer FeatureThe pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.
Date: Jul 15 2020
About the brand & Cattle MarketsU.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.
Date: Jul 09 2020
About the brand & Consumer Connection & Consumer FeatureAna Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
Date: Jul 06 2020
About the brand & Consumer FeatureThe barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Date: Jun 30 2020
About the brand & Big Thinkers & Breeding & Sire Selection & Targeting the BrandWith goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Date: Jun 30 2020
About the brand & Consumer FeatureThe CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
