Date: Jul 09 2020
| Big Thinkers & Breeding & Maternal Function & Retained Ownership & Sire SelectionThey’ve been retaining ownership of their calves for more than a decade, finding success in the practice – but that’s not where they stopped. Cattlemen Blake Robertson and Virgil Ast are continuously selecting Angus bulls and cows with quality genetics to improve their end product.
Date: Jul 06 2020
| Big Thinkers & Breeding & Premium Potential & Retained OwnershipMissouri commercial rancher Jeremy Zoglmann turns risk into reward, earning 80% CAB out of 150 calves sold each year. His success is a result from his dedication to quality Angus genetics and goal to increase premiums on his calves.
Date: Jul 06 2020
| About the brand & Consumer FeatureThe barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Date: Jun 30 2020
| About the brand & Consumer FeatureThe CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Date: Jun 22 2020
| Black InkWhich traditions are worth holding on to and which ones need a second look? In 2020, change and disruption have been around every corner. Things look different in our newsfeeds, but the cattle in the pasture feel the same, undisturbed by the stressors swirling around us.
Date: May 20 2020
| At the Table & Consumer ConnectionCompound interest is the concept of making small investments over time add up. Depositing in the “trust bank” will keep the beef industry strong long term. This is our second installment of the quarterly “At the Table” column, authored by Nicole Erceg.
Date: Mar 24 2020
| Black Ink & Blog & Cattle MarketsThere are no words that will take away the devastating slap of a market drop, the pain of a postponed bull sale or the exhausting frustration that things feel out of control. The page will eventually turn and the world will still need great beef and those who raise it.
Date: Feb 14 2020
| Black Ink & Premium PotentialIn this month’s edition, Nicole Erceg asks whether our ride with high-quality beef is reaching its destination or if the trip is just getting started.
Date: Feb 05 2020
| Consumer Connection & News ReleaseThe brand just launched Steakholder Rewards™ loyalty program, offering members exclusive VIP experiences like a chef to help plan a holiday dinner, or a trip to visit a ranch and access to exclusive merchandise.
Date: Jan 27 2020
| At the Table & CAB Connection & Consumer Connection & News Release & ResearchIn an era of skepticism consumers have trust issues, especially with those raising their food. The good news is demand is strong and taste is the main driver. Trust is going to be the key to gaining consumer confidence.
